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Turbocharging Brand Strategy

Posted on: September 28th, 2016 by Markus Kramer No Comments

Analyzing a brand is sometimes confused with analyzing the company. Over the past year, I had the pleasure of engaging with arguably one of the world’s most iconic manufacturer of sports cars: Ferrari! It is, I believe, worthwhile contemplating some of the core branding principles with broader applicability for any marketer, communications professional and business […]

3 Essential shifts that leaders need to make to lead effectively in a changing world

Posted on: August 11th, 2016 by Keith Coats No Comments

In the course of my work I am often asked the question, ‘what do I / we need to do in order to thrive in the future?’ Of course that question comes in multiple formats but essentially that is the nub of what is being asked. As somebody who writes ‘Futurist’ under ‘Occupation’ on any […]