Apple hooks on to the connection economy
Apple’s World Wide Developer Conference (WWDC) later this year is taking a connection-based approach to its attendees. Instead of top-down “here’s our new technology” presentations, WWDC is sporting a wide variety of innovations, like in-depth hands-on sessions and one-on-one labs with Appleâ€™s own engineers.
â€œThe keyword is community,” writes Oâ€™Reilly Mediaâ€™s Derrick Story. “Not only will Apple connect you to its engineers and its leader, but a whole environment is being created to immerse you in the Mac development community.â€?
Apple has realised that information is not enough – people want to connect (yes, even programmers!), to meet those behind the technology (which gives it a human face) and to learn through that relationship. Apple has entered the connection economy – have you?