Apple hooks on to the connection economy

Apple’s World Wide Developer Conference (WWDC) later this year is taking a connection-based approach to its attendees. Instead of top-down “here’s our new technology” presentations, WWDC is sporting a wide variety of innovations, like in-depth hands-on sessions and one-on-one labs with Apple’s own engineers.

“The keyword is community,” writes O’Reilly Media’s Derrick Story. “Not only will Apple connect you to its engineers and its leader, but a whole environment is being created to immerse you in the Mac development community.â€?

Apple has realised that information is not enough – people want to connect (yes, even programmers!), to meet those behind the technology (which gives it a human face) and to learn through that relationship. Apple has entered the connection economy – have you?

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One thought on “Apple hooks on to the connection economy”

  1. Graeme says:

    What an obvious concept. Why has it taken so long for them to think of it? Actually, I only thought of it 2 minutes ago when I read this post. Obvious – once you’ve thought of it. Good luck to Apple – putting a human face on the people behind the software.

    Now, lets just hope they give them all a bit of training so that the programmers don’t freak everyone else with their “human” faces.

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