It doesn’t matter what your stand is on the planet and our relationship with it, there’s no denying that 2006/7 has seen a dramatic shift in people’s exposure and interest in what we’re doing to this planet called Earth. The New York Times featured this article about a document recently released by United Nations’ Intergovernmental Panel on Climate Change.
Generationally it’s an interesting debate. My very general observation is that older generations are less interested and more apathetic around climate change, our role in it, and our ability to change the current approach (or lack of) by the species called ‘us’. It’s a hot topic as you observe younger people’s approach to the planet. We’re headed for some very interesting times within society and business, as a fresh world view begins to assert its ability to influence the status quo.
What you do and don’t do to the planet will determine both your stage and your audience.
Ladies and gentlemen, start your engines….. (hydrogen, electric, hybrid – whatever)