We live in a VUCA world

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Last week I presented to the Proctor & Gamble Alumni Chapter in Geneva. The chairman for the event was Kevin Roberts the worldwide CEO for the advertising company Saatchi & Saatchi.

In one of his comments he said something brilliant.

He spoke about this being a VUCA world. It is can be seen as:

Volatile

Uncertain

Complex

Ambiguous

or you can see it as

Vibrant

Unreal

Crazy

Awesome

The truth lies in how you think about it.

If you want to know more about this VUCA world speak to me about my latest presentation Brave New World and I will show you why this is a Vibrant, Unreal, Crazy and Awesome world.

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0 thoughts on “We live in a VUCA world”

  1. I think that the world is Vibrant, Unreal, Crazy, Awesome AND Volatile, Uncertain, Complex and Ambiguous. I believe that our thoughts and action today determine our tomorrow and agree that the truth lies in how you think about it, instinctively I focus on the brighter context of VUCA, but the darker context serves purpose too. Embracing both is important, we need both to keep a healthy perspective, not just to ensure we appreciate the all that is bright, but for all the underlying gifts hidden in the darker view. I would propose 80% VUCA bright and 20% VUCA dark. Dean, I would love to know more about your presentation Brave New World!

    Thanks Dean!

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