Making Profit with Purpose for a Better Customer Experience
Another compelling reason this movement is relevant to customer experience is the impact creating shared value has on behavioural economics. Unquestionably consumers will remember and build loyalties for companies that ensure their profits have purpose and support their communities. What better way to authentically touch the hearts of your customers and employees. I cannot think of a more powerful way to build trust.
Regardless of whether you chose to harness social progress to create profits, you can use the principles of creating shared value as a metaphor. We can ask ourselves how can we enhance profits by offering valuable customer experiences? Rather than today where we more commonly ask, how can we enhance customer experiences with minimal costs? This flip in mindset will be sure to spark fresh innovation.
Curious to learn more about how to get started with creating shared value?
Clearly I believe we are ready for this, do you?