Social buying takes flight… literally
The idea that many individuals can group together to buy in bulk is now being applied to almost every consumer category. So, it shouldn’t be a surprise that it has reached the air travel industry, and the realm of private jets. It’s an obvious product – if you can hitch a ride on a private jet for about the same price as you could get a commercial ticket, and you get the benefits of a direct flight in relative comfort, of course you’d jump at the chance. Now you can, with a service provided by SocialFlights.
Given how dire most air travel is, and the fact that pricing is such a mysterious and moving target, this is welcome competition and something I will certainly be watching. I wish them all the success in the world.
Read FastCompany’s story here.