Focus on experience – Five new scripts for competing in a world turned upside down
Focus on experience:
Competing companies basically sell the same products to the same customers, at similar prices, delivering through the same channels, advertising in the same media, using the same techniques and every few years they swap staff. Competitive advantage in the new world of work lies less and less in what you sell and more and more in the experience. Experience is driven not by the 4-Ps of marketing which are largely defunct in the new world of work, but by environment, design and people.