Retailers innovate in an attempt to tempt
Research by Virgin Media Business uncovers how flagship stores in London’s Oxford Street have been using technology to enhance their customer experience. Niketown has staff taking payments on mobile devices, Debenhams are offering a “free coffee Friday” via Foursquare and nearly a quarter of the stores are taking online orders instore via touchscreen terminals.
Meanwhile, following on from Tesco’s innovatory approach to shopping in South Korea, the retail giant is now set to trial AR (Augmented Reality) online and instore. Customers will be able to see AR images of a product before they purchase – so, for example, could compare how different TVs look in their living room, or see how a Lego model will look before they buy the box. In store, Tesco will be able to showcase additional products that there isn’t physical floorspace to stock. You can get a flavour of it by viewing the video here. Personally, I find the robot rather patronising, but it’s a first for retail, and a great development to use AR to practically enhance the customer experience.