Infographic: Is Mobile the Future of Marketing?

It took radio 38 years to reach 50 Million users. TV took 13 years and the Internet took 4 years to reach the same figure. However, it only took the iPhone 2 years to reach the same figure.  In 2011 around $1 Billion was spent in mobile advertising, analysts expect it to be $4 Billion in 2015. Over 50% of all purchases are preceded by internet search. The power of information is now in the hands of consumers. Here are a few intriguing facts about Mobile Marketing:

  • The average user has a smartphone with them 23 hours per day
  • Consumers now spend an average of 74 minutes on the web and 81 minutes on mobile apps
  • 70% of smartphone users use their phone when shopping in-store to check competing offers.
  • Only 33% of companies have a mobile optimized website
  • Mobile advertising will hit $3 billion in 2012 and nearly $5 billion by 2015

Here is a  great infographic developed by Yext.com on the the future of mobile marketing.

 

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>