It took radio 38 years to reach 50 Million users. TV took 13 years and the Internet took 4 years to reach the same figure. However, it only took the iPhone 2 years to reach the same figure. In 2011 around $1 Billion was spent in mobile advertising, analysts expect it to be $4 Billion in 2015. Over 50% of all purchases are preceded by internet search. The power of information is now in the hands of consumers. Here are a few intriguing facts about Mobile Marketing:
Here is a great infographic developed by Yext.com on the the future of mobile marketing.