Fire the Marketing Department | Thought-Provoking ideas
The day of glammy advertisements and catchy slogans are long gone. The 4P’s, The 7P’s matter still but not so more.
Today’s consumer makes purchases anytime, anywhere using a multitude of applications and devices. Advances in technology, the speed of broadband and an ability to store and access huge amounts of information from anywhere are enabling customers to interact with companies in ways previously unthought-of. Advances in mobile and smart technologies have fundamentally altering the way consumers approach buying decisions. Customers now control the relationship. They choose when, where and how they choose to engage, or not to engage. The world has changed, marketing is no more.
So Fire the Marketing Department and start the Partnering Department. (A creative marketer is sure to brainstorm a better name, but for now Partnering says what it does on the tin).