Seth Godin: With great power comes great irresponsibility
Organizations tend to view “responsiblity” as doing the safe, proven and traditional tasks, because to do anything else is too risky. The more successful they become, the less inclined they are to explore the edges.
In fact, organizations with reach and leverage ought to be taking more risks, doing more generous work and creating bolder art. That’s the most responsible thing they can do.
Source: Seth Godin