Connecting with, leading and managing young talent in a digital world
This framework introduces the Digital Natives (Gen Y), their world, and their view of “normal”. It provides tools and insights that will assist with effective integration and understanding of this new group.
“Millennials Today” takes you into the world and mind of Generation Y (Millennials). It helps you understand how they came to be the way they are, what you need to consider if you want to connect with them effectively, and it germinates strategic thoughts you need to consider, if you are to maximise the opportunity that this new wallet brings.
They have grown up in a world where EVERYTHING has a technology side to it. Consequently, technology is the ‘norm’ for them. They don’t need manuals or lessons on how to use technology – they just know how to use it intuitively. The framework also considers the reality that these Digital Natives live in a world shared with those who are less digital savvy than they are, and the impact of this.