Don’t ask your kids what they WANT TO BE when they grow up but WHAT PROBLEMS DO THEY WANT TO SOLVE
When Sebastian Thrun, the founder of Google X Lab, Google’s not so secret innovations unit; designed the self-driving car he was not trying to build a better car, but rather trying to answers the question “how can I end road fatalities?” Sebastian lost his best friend in a car accident when he was 18-years old. This had a deep and profound impact on him so he set out on a quest to save a million lives every year (According to the WHO a million people die each year as a result of road fatalities). For Sebastian the solution was not an incrementally better car, but a radical new concept in mobility.
If you want to build competitive advantage for yourself or your organisation’s, ask the question: “What problem do I want to solve?” Then once you have identified the problem, be it big or small, embark on a quest to make a meaningful difference in the world you influence.
Dean van Leeuwen is the author of the book Quest: Competitive Advantage and the Art of Leadership in the 21st Century now available from Amazon