One of our associates, Markus Kramer, is the ex-Marketing Director for Aston Martin and Harley Davidson. He is a superb speaker on what we can learn from and about luxury branding in the new world of work.
He recently wrote an excellent article on the Future of Cars for the Geneva Motor Show publication. It was originally in German, but has been translated into English. You can read it online here, or download the original PDF.
Even if you’re not a petrol head, Markus’ insights are well worth reading.
If you’d like Markus to work with your team on future thinking, future mobility or the lessons we can learn from luxury brands, contact our team to set up a meeting with him.