Humans are a species of moonshooters

The Apollo Programme, the actual moonshots was wonderful, inspirational and poetic. It involved great technical challenges, genuine heroism and, it brought the world together. But think about the Polynesian islander in a dug-out canoe who said let’s go that way!

Leadership by who blinks last

There’s a new style of leadership. It’s fascinating and frightening to watch. Depending on the outcome, which is currently at play in real time, the implications for the future of leadership will have dramatic implications. Contemporary leadership theory espouse collaboration,

Tuesday Tip: Moonshot thinking

Moonshot thinking drives Google’s innovation, is it driving your success too? Contact us and be at the forefront of business thinking.

Overcoming disruption: What having cancer has taught me about disruptive forces

No one wants to hear they have cancer. As disruptive forces go, it has the power to change everything. But equally and as with any disruptive force, be it in the world of work or your personal life, there are

The value in thinking moonshots

“Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it’s the only thing that ever has” – Margaret Mead In a world of exponential change, we are all explorers. Those who are not, risk

Moonshot Thinking According to Elon Musk

The power of moonshot thinking according to Elon Musk, explores the benefit of thinking big, using the power of business and embarking on quests to make a meaningful difference in the world. This short video reveals what it takes to

Does your killer business idea lurk amongst the stuff that sucks!?

  The story of a company that grew from zero to $200 million in three years. As markets go, it would be difficult to identify an industry much more mundane and uninspiring than mattresses.  It is dominated by two companies Tempur-Sealy

7 Great steps and 7 Great achievements that arose from a wondering mind

After months of intense mathematical exercises, Albert Einstein decided to give himself a break from the work one night and let his imagination wander about the concepts of space and time, say Guenther Knoblich and Michael Oellinger in The Eureka

Why facts and logic are not enough to win your next big business pitch

Paul Cummins is a ceramic artist who lives in the city of Derby, the birthplace of the Industrial Revolution. He came across a poem written by an unknown fallen British soldier, it read: “The blood-swept lands and seas of red,

Every person should read: Capitalism the Apple Way vs. Capitalism the Google Way

Whichever company’s vision wins out will shape the future of the economy Precursor to what is an absolutely essential read for the future The dilemma for the C-Suite at the helm as they look towards a rapidly changing future is

Why competitive advantage has shifted and the three driving forces changing everything

Three shifts are re-orchestrating many of the important components of competitive advantage, they require every leader’s attention SHIFT 1: THE POWER of SOCIAL “Through this new technology, people are now empowered to express their grievances and to follow people they

Are you ready to catch the next wave of innovation? (Part 2)

According to Bloomberg, a financial data and media company, by late 2015 global corporations held over $15 trillion in cash and cash equivalents – a staggering fourfold increase over the previous ten years. “The Cannibalised Company”, a special report by

Are you ready to catch the next innovation wave? (Part 1)

Innovation can be viewed as a process involving a series of discrete break-through inventions followed by incremental improvements which eventually leverage the full potential of the initial invention. It goes like this: Entrepreneurial start-ups experiment with their energy, time and capital, they

Barack Obama: Quester Leader of the Week

“While Mr. Trump has left Europeans despairing about the trans-Atlantic relationship, lectures his fellow leaders about paying more for NATO and ignores their pleas not to pull out of the Paris climate accord, Mr. Obama appears on panels with allies

The Importance of Perspective in Leadership

“Perspective is what enables each of us to transform the sum of our days into an epic journey. And it’s what improves our chances of together making the twenty-first century humanity’s best.” says Ian Goldin, ex-professor of global development at

We used to think big. Here’s why we need to again

We used to think big and have grand visions. It wasn’t that long ago that high-risk, big dream projects were the norm. In the 60’s and 70’s the Apollo programme brought humanity together and Project Mohole, an ambitious attempt to

We live in a remarkable century, but there is a problem

This century should be rather remarkable. We have the potential to end disease and poverty. We might decode ageing and live forever-young. Through the ever-growing power of genetic technology and bioengineering we could revive extinct species like the woolly mammoth.

Why there is nothing wrong with Trump quitting the Paris Climate Agreement, in fact we should welcome it

“Announcing his decision from the White House Rose Garden, Mr Trump said the Paris accord was an example of an international deal that hurt the US economy, and that he was fulfilling his “America First” campaign pledge to help American

Teenager dies as Audi and VW Group continually fall woefully short of Achieving Remarkable Things

George Cheese, 18, was “over the moon” when he got the position as an apprentice at an Audi car dealership in Reading, UK, but soon started coming home covered in bruises and had multiple holes burned into his clothes, says The

The Quest for a Great Computer in a Book

Every blog needs a story about Apple and here is one of ours, but it is not your average account. This is a story of a very young man, presenting his crazy idea at the 1983 International Design Conference in Aspen,

Creating a billion new farmers using a robot in a box.

An apple a day keeps the doctor away. Not these old geezers. How the quest to create a billion farmers will disrupt and revolutionise how we think about and grow our food. Do you know how old the average apple

Three reasons why This Remarkable Century Needs You

There are three reasons why you might want to invest 5-minutes reading this article: The world is at a crossroads, the outcome of this century will be determined over the next 2-3 decades and will depend on the action of people like

Tuesday Tip: Ordering your pizza via fax machine

  About 25 years ago a young grad student at Stanford University was hungry. He wanted a pizza as he pulled an all-nighter.  The internet was new and exciting in 1993 and he said: “oh, the web is great and

Now is the time to achieving remarkable things, again

“Never doubt that a small group of thoughtful, committed citizens can change the world. Indeed, it is the only thing that ever has,” said Margaret Mead a cultural anthropologist. TomorrowToday recently launched the Achieve Remarkable Things  series of presentations and

Achieving Remarkable Things: The ART of feeding 10 billion people by 2050

PHOTOGRAPH BY GEORGE STEINMETZ This post is part of our Achieving Remarkable Things series profiling inspirational thought-leaders, disruptors, innovators, tinkerers and hackers who are on quests to make the world a better place. Quests begin with a simple question: What

Take your broken heart, make it into ART, says Meryl Streep and she lambasted Donald Trump

Meryl Streep, an actress who has achieved remarkable things, “slammed Donald Trump, honoured her late friend Carrie Fisher and praised a room full of Hollywood “outsiders” while accepting the Cecil B. DeMille Award at the 2017 Golden Globes” says Rolling Stones

VIDEO: Generation X reflects on the Millennials

One of my favourite commencements speeches of this past year was presented at Grinnell College by British novelist, Zadie Smith. She reflects on what she, as a Gen Xer, was thinking and planning when she graduated College back in 1997.

Remarkable World? It does not feel that way.

        There are very distinct signs that humankind has entered the dawn of a new golden age of technology, a new Age of Discovery, one that has the potential to have as great an impact as the

This computer will grow your food in the future: MegaQuests of the Future

  MegaQuests of the 21st Century #1: Feeding 9.5 billion people sustainable and healthy food by 2050 Caleb Harper is an Urban Agricultural Quester who built a fully networked farm – each plant had its very own IP address –

Why Trump’s win holds so many important lesson for leaders

On the 20 July, the day the Republican Party nominated their president elect, I predicted that Donald Trump would win. Here is what I wrote: Donald Trump has a better than not chance of winning. Actually I’m going to predict that
delivering meaningfulness

Tuesday Tip: 3 Steps for delivering meaningfulness and creating competitive advantage

  If your organisation suddenly disappeared would it leave a hole no one could fill or would customers respond saying what hole? Being efficient and effective no longer guarantees competitiveness, rather delivering meaningfulness does. Here are three steps that you can

The Energy Revolution Gathers Pace – Here’s Proof It’s Real

Imagine a world powered by clean, ultra cheap energy. That world is fast becoming our reality. For those people who have been involved in energy issues for a while, and for companies where energy is a significant cost factor, this

Tuesday Tips: What to do when the rules just don’t apply anymore

The Challenge The rules for success in the past often don’t apply in today’s world. We’ve built business rules, procedures and policies that worked in the industrial and information age but are no longer applicable in the digital revolution. Many

In A Doom-Laden World Here is the Reason Why You Should Be Optimistic.

In a recent 60-Minutes interview with Donald Trump and Mike Pence, Lesley Stahl said, “I don’t remember the last time we’ve seen a world in this much chaos,” to which both candidates enthusiastically agreed. This is not surprising after all

Let’s Move to Mars!

Let’s move to Mars! Elon Musk and his team at SpaceX are not joking. And they’re not wild-eyed dreamers either. Yesterday, Elon addressed a crowd at the International Astronautical Congress in Mexico, giving details of how his company plans to

Latest Tomorrow Trends Podcast now available

Join our team for 30 minutes to listen to our latest episode of the Tomorrow Trends podcast – we’re confident that it’ll be 30 minutes well spent, learning new ideas, thinking a little out of the box and some inspiration

Millennials: Motivated by meaningfulness and Impact

In my book Quest: Competitive advantage and the Art of Leadership in the 21st Century, chapter 2 tells the story of the millennial generation being a generation of questers on steroids. This generation is driven by having a positive social

Donald Trump and BREXIT prove it’s never been easier to challenge the impossible. So why aren’t you?

At just past midnight (GMT), on the 20th July, Donald Trump clinched the Republican nomination for US president. When Donald Trump announced his intention to run for president, many people dismissed his candidacy as a joke. Seems that Trump is having

Elizabeth Holmes, the Story of a Fallen Quester

At the age of nine, Elizabeth Holmes, an innovator and entrepreneur, wrote to her father saying: “What I really want out of life is to discover something new, something that mankind didn’t know was possible.” It was clear from the

Elon Musk’s Top Secret Masterplan: Part 2

Markets reacted positively yesterday to Elon Musk’s tweet that he would reveal a second Top Secret Masterplan for Tesla this week. Shares for Tesla Motors responded strongly and closed 4% up. Here’s why. Elon Musk is a quester leader. His quests have

Perversion of the Proper Workings of Capitalism

“The present state of affairs is really a perversion of the proper workings of capitalism. It is all wrong to have billionaires before you have ceased to have slums. Capitalism has done enormous good and suits human nature far too

How will we feed 10 billion people by 2050?

By 2050 nearly 10 billion people will inhabit our blue planet and it will take 100 billion land animals to provide them with enough meat, dairy, eggs and leather goods. Maintaining this herd in terms of space, water, biowaste and

Migrants, economic meltdown or boon?

Demographics is the quantifiable study of populations based on factors such as age, race, sex, economic status, level of education, income level and employment, among others. It is typically one of the slower moving forces of change but as we

How to succeed in a changing world – What leaders can learn from the BREXIT

How can Great Britain fix great problems, contribute significantly to the progress of the world and be a great nation? These are good questions, aren’t they? By answering these questions, the politicians on both sides of the BREXIT debate would

Why do we believe things are impossible?

There are good reasons behind believing some things are impossible especially when they have been built into the societal or organisational psyche. Greg Satell, a Forbes journalist and unconventional thinker explains, “We spend a good portion of our lives learning

Here’s what Elon Musk knows about The Big Competitive Shift

We are here to put “dents in the universe otherwise why even bother” said computer pioneer and maverick Steve Jobs. For the past four decades, however, precious few businesses have been dent makers, preferring rather to focus incessantly on short-termism,

Destination Defines Destiny

Ernest Shackleton’s Trans-Antarctica expedition of 1914 – 1917 is one of the most incredible adventure stories of all time. When the great explorer advertised for men to join his expedition this is the advert he posted: Men wanted for hazardous

Why the most successful disruptors day dream

“All people dream: but not equally. Those who dream by night wake in the day to find that it was vanity: but the dreamers of the day are dangerous, for they may act their dreams with open eyes, to make

Here is how you create the future

The 21st Century has the potential to be humankind’s greatest century. Indeed, innovations over the next four decades have the potential to dwarf the innovations of the past 200 years. But this version of the future will only become true

Tuesday Tips: Be more innovative

We are often asked how to be more innovative… Creativity is central to innovation and so we’ve created an acronym using the word creativity to help you think about the things you need to do in order to become a

What is the Leading Resource in the World? Here’s a Clue: It is Not Money.

“What is the leading resource in the world? It is not money,” says Mike Milken founder of the Milken Institute, a global think tank, “the major asset in the world is the productivity of individuals.” So the billion-dollar question has to

Panama Papers now accessible online to anyone

According to the BBC News from 18:00 GMT yesterday the database for the Panama Papers became accessible at Using this link you can now search by country or by name this massive dataleak, have fun! Last week Mossack Fonseca issued a “cease

Incrementalisation – A strategy for those who don’t want to succeed spectacularly

Incrementalisation (n) ~ a strategy seeking incremental gains delivered through increased efficiency and effectiveness − does not mean you will fail dramatically, but you are certain not to succeed massively either. Being creatively conservative is not a formula for constructing a

Design Disruptors: How Design Became the New Business Language

Over the past five years there has been a rise in the number of billion dollar start-up companies (often referred to as Unicorns – for example Uber is now valued at $51 billion and five years ago it was no where).

The Fourth Industrial Revolution and the Age of Quests

“We stand on the brink of a technological revolution that will fundamentally alter the way we live, work, and relate to one another. In its scale, scope, and complexity, the transformation will be unlike anything humankind has experienced before. We

The Future and the Fourth Industrial Revolution

At the 2016 Davos World Economic Forum, the Fourth Industrial Revolution was coined as the term describing the era we are living in. This Revolution is evolving and transforming at an exponential rate, disrupting every industry in every country. We stand

“CREATIVITY” A Framework for Thinking Like a Futurist

Having the CURIOSITY to explore  Being RESILIENT when everyone else says your quest is impossible Displaying an ENERGY that others find inspiring and uplifting  Being ADAPTABLE when someone identifies a better plan than yours Having the TENACITY to keep on trying  Being INNOVATIVE and unafraid to fail

Is this the corporate model of the future?

The Rise of the Benefit Corporation Small changes in the corporate code can change the world and on April 13, 2010, Governor Martin O’Malley made history in the US State of Maryland when he passed a law creating a new type

The Power of Meaningfulness (Video)

The belief that what you are doing will deliver meaningful benefits to the world − be it on a global scale or at a macro level, with customers, colleagues or family − is an extremely important and powerful quality of

The Rise of the Quester Intrapreneur

Quester intrapreneur, n. 1 A person who works inside major corporations or organizations to develop and promote practical solutions to social, ethical, operational or environmental challenges where progress is currently stalled by market and business failures. 2 A person who applies the principles of

Are we witnessing the death of innovation and the end of growth?

As disruptive forces go, the end of economic growth, would have a tsunami impact on businesses, organisations and countries. We tend to think of economic growth as normal, something we’ve lived with forever and we expect its continued benefit. Downturns are

Lessons in Leadership and Competitive Advantage

What if, in a changing world efficiency and effectiveness are no longer the bastions of competitive advantage? What if, what modern organisations need is more hare and less tortoise? As the CEO of industrial giant GE, Jeff Immelt says, “Ten

Is Leila Janah the most inspirational and exciting leader in the world?

When Leila Janah was very young she wanted to be an ocean explorer. Her hero was Jacques Cousteau and the exploits of the famed French undersea explorer on board The Calypso captivated her. Fascinated by the ocean and the creatures who lived

The Power of Impossible (Video)

Today’s competitive rules are different from previous periods. Strategies that focus on reducing costs and building efficiencies will be less effective than those which are based on offering products and services in more innovative ways. Established companies are being put

Benefits of a questing culture

Keith Yamashita, a consultant who has worked with greats like Steve Jobs and Starbuck’s CEO Howard Schultz, says they figured out the one key thing every “ great leader knows. “First, you must have the belief that what we are doing will

A Framework for Building Competitive Advantage

“So overwhelming was the response to my appeal that it seemed as though all the men of Great Britain were determined to accompany me,” said adventurer and explorer Ernest Shackleton following the placement of his newspaper advert: “Men wanted for

100-day plan for Building a Questing Culture

Questers look at the world differently. They examine markets and rather than think how can I create a better product, app or service; they look at complete systems, and identify what is broken. This is a subtle but important difference.

TEDx Talk on the Future of Leadership in the 21st Century

TomorrowToday Global’s founding partner and Chief Exploration Officer: Dean van Leeuwen, had the privilege of being invited to talk at TEDxUNic at the end of 2015 on the topic: The Future is… Dean chose to speak on the power of the leaders’ quest

Apple is losing its sparkle. Here is why.

Apple, the iconic tech giant has been the world’s most valuable listed company for nearly 5 years, largely thanks to the sale of over 700m iPhones. Just today (27.01.16) Apple announced the biggest quarterly  year-on-year results by a public company

Don’t ask your kids what they WANT TO BE when they grow up but WHAT PROBLEMS DO THEY WANT TO SOLVE

The people and organisations who will be truly successful in the 21st century will not be those who develop a slightly better product or service than what already exists or the next best dating or social media App, but those who

“Sometimes it is the people who no one imagines anything of, who do the things that no one can imagine.”

Over the festive break I watched The Imitation Game; the story of Alan Turing, the inventor of the computer and the man who cracked the Enigma Code used by the Nazis during the Second World War, to encrypt messages. Cracking

How one mans love for wonky veg is changing the world

Hugh Fearnley-Whittingstal is a celebrity chef on a quest to reduce food waste and has embarked on an audacious journey to cajole grocery retailers into buying and selling what he calls “wonky vegetables.” Here is why Hugh has embarked on

New Business Book – Leadership & Strategy: Quest – Competitive Advantage and the Art of Leadership in the 21st Century, written by Dean van Leeuwen

What if we could empower people everywhere to have the courage and conviction to do their small bit or big bit to change the world? What if through the power of quest we created a culture where people believed they

What if, you create a culture where people believe they can make a difference? You could change the world.

What if, through the power of quest – Knowing your destination; inspired by the possibility of achieving the impossible; and, in doing so delivering meaningful benefits; we could empower people everywhere to have the courage and conviction to do their


“If you find what you do each day seems to have no link to any higher purpose, you probably want to rethink what you’re doing.” says Ronald Heifetz, the Founding Director of the Center for Public Leadership at the Harvard Kennedy School

Quests have advanced societies since the dawning of civilisation. What are the benefits of the leaders’ quest?

ESPN Coach of the Century Vince Lombardi said: “I firmly believe that any man’s finest hour – his greatest fulfilment to all he holds dear – is that moment when he has to work his heart out in a good

The rules for competitive advantage have shifted

Organisations wishing to thrive and gain competitive advantage over the next decades should focus on delivering meaningful benefits in a world that is struggling to sustain the growing demands of the 9.6 billion people that will inhabit our blue planet by

Discover the secret to future proofing yourself from robotic replacement

It’s worth bearing in mind that the advances over this century in robotics and intelligent machine learning applications mean that many of the knowledge jobs once taken as being safe from automation are now under threat. If you want to

We have totally screwed up

“We have totally screwed up,” said Michael Horn the American boss of Volkswagen in a public apology. “We must fix the cars to prevent this from ever happening again and we have to make this right. This kind of behaviour

Quest to go to the moon

Fifty-Three years ago today on September 12, 1962, President Kennedy delivered his speech “We choose to go to the moon” before a crowd of 35,000 people in the Rice University football stadium, Houston, Texas. In this speech JFK introduced the audience

The Power of the Leader’s Quest – An Introduction to TomorrowToday’s newest leadership strategy book

We are excited to introduce our latest leadership strategy book call Quest. Please make a note of the scheduled publishing date: 23rd November 2015. To whet your appetite here is a short extract from the book’s preface. If you would