Getting rid of email – here’s a company that’s done just that

Over the last few months I have begun to include a small section in some of my workshops on the clutter and “stuff” that makes work life a pain. Almost all participants identify meetings and email (and many add managers,

A hidden secret of the Ice Bucket Challenge success – and the future of communication

The Ice Bucket challenge for ALS is probably the most successful meme created thus far for social media. Of course, social media experts are now trying to reverse engineer it to discover the secrets to successfully created a viral campaign
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Seamless Customer Experience: this is retail’s digital future

The digital world has disrupted our marketing worlds and changed the way business communicates with people. Social media has opened the door to two-way conversations with data giving us a better understanding of our market and mobile making our message
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Digital Natives and the new normal of socialising

I was recently in a conversation with a person who recounted an experience with her two teenage Digital Native Children. [Digital Native: A digital native is a person who was born during or after the general introduction of digital technologies and

Designing a SMART Customer Experience

The digital world has disrupted our marketing worlds and changed the way business communicates with its customer. Social media has opened the door to two-way conversations, data gives us a better understanding of our market and mobile makes our message

Gamification and your life

One of the trends TomorrowToday has been tracking for several years is that of Gamification. Simply put, this reflects that reality that just as social networking, search engines, and online media have changed the way we live, so too has

“Minority Report” type marketing misses the point of the Connection Economy

Scanning cameras lock onto John Anderton’s face as he walks through a shopping mall. Using facial recognition technology advertisers clock his presence and begin an invasive barrage of “personalised” advertisements designed to entice, cajole and convince him to purchase the must have

Reasons Why We Don’t Need Offices

I started my “proper” working career (after some military service which included being a professional musician, some student type part-time jobs and early entrepreneurial activity) at KPMG in the early 1990s. I joined the audit group, and was shown a

Reasons Why We Don't Need Offices

I started my “proper” working career (after some military service which included being a professional musician, some student type part-time jobs and early entrepreneurial activity) at KPMG in the early 1990s. I joined the audit group, and was shown a
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Raising Digital Citizens

Mike has spent most of his career trying to help businesses succeed in a digital world. He believes that the digital world is intimately woven into the fabric of society, and that people are digital citizens as well as physical

An analogy to explain big data: Turning hay into needles

I have mentioned Richard Stacy before on this blog. He’s a great thinker on social media in business, and speaks a lot of sense where many “social media experts” just talk hype. Here’s a very short piece from his blog,

Dear CEO, You have to be in it to win it (I’m talking social media, you dinosaur)

You’ll lose 100% of the shots you don’t take. You’ll find this pithy advice in almost every motivational book. But being a cliche doesn’t mean it isn’t true. You have to be in it to win it. In the business

Mirrors, cameras, social media and cultural evolution – Seth Godin

Earlier today, Seth Godin posted an interesting piece on his blog about mirrors, cameras and cultural evolution. Read it at his blog or below. He points out that a few centuries ago nobody would have known what their “true” reflection
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Generation Y – Driving the need for Mobile Maturity

In a recent study by PricewaterhouseCoopers (PwC), titled “PwC’s NextGen: A Global Generational Study”, they highlighted a number of learnings that organisations can take from the study. Among a number of useful and interesting insights, one of the key learnin gs was

Limited social media at work is a deal breaker for younger generations

The biggest issue that HR is facing today is IT policies. In most companies, IT does not see itself as a service to the HR function, and don’t recognise how much their policies affect the morale of the staff –

Digital Trends 2013

I was alerted to the Digital Trends 2013 website a few days ago. It’s a collaboration between Microsoft, IPG Mediabrands and The Future Laboratory (although the domain name indicates that MS is the dominant partner). It looks like this might