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Boomer purchases and Gen Y coolness – Get Boomers to spend by impressing their kids

I was recently in a conversation with a dealer principle in a motor dealership.  He recounted how many of his sales people have a two stage process to the purchase of a car by a Baby Boomer. The Boomer comes
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Really Beautiful Advertising

What I love about ‘new advertising’ is that it is so much more thought-provoking than advertising, sales and latterly marketing, has been in the past. In the the very early days of mass advertising companies focused on the sale of
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What Happens When The Plan Cannot Be Implemented?

Retail is a cut-throat, competitive and unpredictable environment, but it really isn’t any different to all business because generally the rules for success are changing in all industries and markets around the world. I am just using retail as an
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What Impact Will Mobile Marketing And On-Line Shopping Have On Stores?

At TomorrowToday whatever we talk about is done so within the context of how the world is changing. There has been much written about this within the TomorrowToday stable.  About how technology, institutional change, demographic change, the economy and social

Tomorrow’s Retail – using data to help customers (not scare them)

Our UK Strategic Insights team has recently released a report on “Tomorrow’s Retail” – and it’s now available for you to download. It’s filled with fantastic insights – like this one… What if a retailer could anticipate what a customer

Tomorrow's Retail – using data to help customers (not scare them)

Our UK Strategic Insights team has recently released a report on “Tomorrow’s Retail” – and it’s now available for you to download. It’s filled with fantastic insights – like this one… What if a retailer could anticipate what a customer
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Do You Know the Enneagram?

If you do, then read on. If you don’t, read on too, for you will learn something about this ancient and profoundly accurate tool for understanding and engaging with the different ways in which people think, feel and intuitively ‘know’.
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How My iPhone Can Help You?

I have the iPhone 4S and I recently installed the software upgrade iOS6. So this is some of what my phone can now do: Make phone calls Send SMS’s (which I can choose to write or dictate with a microphone)
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Be mindful not to pigeonhole Millennials

Whether you are marketing to Millennials, teaching them, managing, mentoring or working for one, be mindful that you do not make assumptions about them. They are a very interesting generation, full of contradiction and unexpected (often pleasant) surprises. On one
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Secrets to Success in a New World of Work: High Tech, High Touch, High Trust

The world we live and work in has become increasingly complex in the past two decades.  Rapid advances in technology, together with globalization and fast growth all combined to rewrite the rules of success, failure and organizational design.  The result
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The Communication Revolution

In the 21st century I think we are all acutely aware of the significance of communication. It is all around us, in so many forms: face to face (both verbal and non-verbal or our body language), written, in various forms

When advertising gets personal (and conversational and fun)… it can be brilliant

Updated on 25 April 2012. South Africa has a long history of clever TV advertising, with some outstanding brands and campaigns. Probably the stand out brand, though, is Nando’s, the chicken restaurant, who have a reputation for pushing the boundaries

Does your brand need to get a little more social?

We all know that social media is by no means new, however it’s astounding how many businesses have failed to recognise it as a powerful marketing tool. It’s changed the way brands and consumers communicate and is something companies can
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What Having A Social Conscience Can Do For Your Brand

In January 2012 Wimpy decided to try a completely new type of advertising. They launched what they called their ‘Braille Burgers’ public relations campaign. What the campaign did was set out to write, in seseme seeds on the top of a
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Should Loyalty be Rewarded?

I wonder how many of you reading this blog have received benefits for your loyalty to a company or service? There are many loyalty programmes around today, some good and others pretty average. To me it seems such an easy

Why people follow brands on social media – insights for social marketers

I was watching a video by one of Microsoft UK’s top digital marketing strategists (you can too, it’s available on YouTube, courtesy of Digital Surrey). In it, he shows research about why people follow brands on social media. It’s very

Social Reinvention at South Africa’s Web 2.0 Conference

Mike Saunders will be presenting Social Reinvention at the  Web 2.0 conference in March 2012. Date:    6 – 8 March 2012 Venue: Emperors Palace, Kempton Park, Johannesburg Get 10% off the conference by quoting this promotional code “tomorrowweb2.0″ The past, present
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Dreaming of a Green Christmas

Durban is packed to the rafters this week, between the “Matric Ragers” from all over the country, officials and celebs attending Cop17 – the Climate Change Conference. Traffic is a nightmare with blue light conveys to and from the airport.

Does a CEO need to blog?

If you were to take one look at the world today, it would be obvious that social media has become a very important communication tool. Ask yourself this question “can a CEO remain relevant if they are not versed in
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Using Social Media To Market Your Brand: The Ups and Downs

The Twittersphere is a buzz with comments on the tweets put out my @DurexSA last week, which at best were lame and thoughtless and at worst were incredibly insulting to both men and women; and all this on the eve

What Social Learning will add to your Online Training Programme

I spent the day yesterday with one of South Africa’s favourite brands. We were looking into the implementation strategy of a new Social Learning platform that would add an entirely new dynamic to their training and development programme. What was
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The best way I know of to connect in a connection economy.

I spent from 8 in the morning until 6 in the evening every day last week wallowing and delighting in an incredibly inspiring workshop on coaching using the Enneagram. For those of you who are not yet familiar with the
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How Beer Can Offer Insights into Gender Difference

I read a few months ago I came across a YouTube advert from Carlsberg Copenhagen which portrays their latest beer offering to the market – especially the female market, a beer called ‘Copenhagen’. With the number of women who drink
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TomorrowToday has an Infographic

I’m not sure there can be anyone left on the planet who hasn’t been exposed to an infographic? Wikipedia describes them as: Information graphics or infographics are graphic visual representations of information, data or knowledge. These graphics present complex information
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Have you ever scanned a QR Code? Do you even know what a QR Code it is?

Apparently there’s a 58% chance you’ve never scanned a QR Code (see here for Wikipedia info on a QR Code). That’s if the research done by Lab42 is universal in it’s findings. For those of you who’ve never scanned one,
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When a bank has an app and you don’t, you gotta know you behind the curve

Last week First National Bank (FNB) launched smartphone apps for iOS, Android and Blackberry. This first bank in South Africa to do so. Kobus Elhers had this to say on BWTH: Technologically FNB really has no equal in the South African banking space. They
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When a bank has an app and you don't, you gotta know you behind the curve

Last week First National Bank (FNB) launched smartphone apps for iOS, Android and Blackberry. This first bank in South Africa to do so. Kobus Elhers had this to say on BWTH: Technologically FNB really has no equal in the South African banking space. They
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My very own personal ‘Barrie Bramley infographic’

Infographics in my opinion are items that fall under the category ‘things we should have been using to present data 400 years ago’. How my world of education would have been different if I’d had more of them to study
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My very own personal 'Barrie Bramley infographic'

Infographics in my opinion are items that fall under the category ‘things we should have been using to present data 400 years ago’. How my world of education would have been different if I’d had more of them to study

A powerful example of how technology is changing the retail industry

I love it when clever people come up with simple ideas that change the way the world works. This example we will look at today is a subway advertisement that turned a South Korean subway into a supermarket. The execucution
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My Public Apology to Chris Anderson

This is a formal and public apology to Chris Anderson. Chris has a sense of humour, and I got caught out. Chris is one of the main drivers behind TED, and he’s also a co-author of The Email Charter. A week or

Kaiser Chiefs new album takes a step up in social business

UK Indie Rock band, The Kaiser Chiefs, have taken a step up in the social business world with their latest album, The Future is Medieval. They’ve made twenty tracks available to their fans. You listen to the tracks and select
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Technology’s influence on our performance in the new world of work – part 1

The illiterate if the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn and relearn Alvin Toffler I think Toffler’s words are insightful and profound; and I agree with him. According to
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Technology's influence on our performance in the new world of work – part 1

The illiterate if the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn and relearn Alvin Toffler I think Toffler’s words are insightful and profound; and I agree with him. According to
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The New World of Work – What does it look like?

The New World of Work. You can’t go a week reading this Blog without reading the phrase once, twice and even thirty seven times. It’s what we do at TomorrowToday. It’s what we’re about. We eat, read, sleep and do
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Are we eating ourselves to death?

More and more individuals today are heavier than their moms or dads or even their grandparents at what time they were the same age. It might be realized that obesity is a worldwide problem and it is indeed a very

Social buying takes flight… literally

A fantastic story in the FastCompany ezine today illustrates the tremendous potential of social buying. Groupon has already proved that using the power of the Internet to connect people with similar goals and desires together makes business sense. The company
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Here There Be Dragons – HC SVNT DRACONES (#TBD)

HC SVNT DRACONES (hic sunt dracones) translated as Here are dragons, is part of the legend that early sailors would mark their maps with this latin phrase to indicate unexplored or dangerous territory. Roman and Medieval map makers used HIC SVNT

Facebook – of all companies – should know better

We say it over and over again on this blog and in our presentations and workshops: we are living in a new era of ultra transparency. You can’t get away with things, you can’t hide information, you can’t fool your
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One last word on Hyundai

For those of you who read my Blog post at www.tomorrowtoday.co.za written on the 22 April on customer service, which referred specifically to my experience buying an ix35 from Hyundai, I thought I would provide you with an update three
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Which countries the young and the educated want to go

Here’s a great InfoGraphic from Good, around some research done by Gallup that tracks the movement of young people with and without education.It raises some important questions for countries included in the study, and for those that aren’t. In a
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What’s happened to customer service and what is a good customer experience

Last Friday I became the proud owner of a Hyundai ix35, which was very exciting; and I am absolutely LOVING the car. I therefore cannot fault Hyundai on their product and I want to make it abundantly clear that my
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What's happened to customer service and what is a good customer experience

Last Friday I became the proud owner of a Hyundai ix35, which was very exciting; and I am absolutely LOVING the car. I therefore cannot fault Hyundai on their product and I want to make it abundantly clear that my

Recruitment Trend Shifts in South Africa

The recruitment industry in South Africa looks like it is on the rise for the first time in two and a half years. Human Resources South Africa reported “employment grew by 5.6% during March.” As business slowly starts to find
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How much time do you spend on Social Media? Probably not enough!

How much time spent on your social media space is enough, too much or not enough? It’s the magic million dollar question, if there even is such a number. Certainly it helps to assess whether you even can do it
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A David v Goliath lesson from The Cloud (@BantamLive and @ConstantContact)

My colleague, Graeme Codrington, beat me to the punch with his post last week (Incomprehensible business decisions that alienate customers) about Constant Contact and their decision to put Bantam Live on ice for a period of time (a long period of time) while
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One Day Without Shoes

TomorrowToday went to work without shoes yesterday in support of the one day without shoes campaign. An incredible exerience that opened our eyes to what its like to live “out of our shoes” and experience life a different way. One
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Personal Mail from CEO of LinkedIn to me

It was all over the new last week. LinkedIn hit 100 million users (the majority of whom sit outside of the US). As part of that milestone achievement, the CEO of LinkedIn (Reid Hoffman) sent a personal(ised) mail to the
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Popsters versus Hispters: the Millennial divide

As sub-cultures pose a potentially serious threat to the long-term survival of traditional culture (along with cultural imperialism, immigration, the loss of language and various other global phenomenons) it is important to consider the growing divide that is, well, growing
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What on earth is Social Business?

We have heard of social media? So what on earth is Social Business? Social Media is a media platform that provides people a place to connect with each other using social technology. Social business is the same concept but just
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Online Sales Leads: Best be Quick!

In a recent HBR there was an interesting article titled ‘The Short Life of Online Sales’ by authors Oldroyd, McElheran and Elkington in which they research online sales effectiveness. Their findings? Most companies are simply not quick enough. Increasingly various

Short Study: Generation Y in South Africa

Over the last month Mike Saunders and a few associates ran a small study on Generation Y in South Africa. We interviewed 144 students with an average age of 18 years old. The gender split was 60% female and 40%

What’s your digital lifestyle?

I am a firm believer that every person hasa certian level of digital integration in their lifestyle. The is something in almost all of us that uses the digital landscape in someway or another. This is what excites me about