A hidden secret of the Ice Bucket Challenge success – and the future of communication

The Ice Bucket challenge for ALS is probably the most successful meme created thus far for social media. Of course, social media experts are now trying to reverse engineer it to discover the secrets to successfully created a viral campaign

I have seen the future – and it only costs $35

A few weeks ago I was doing a workshop with a telecoms company. We were looking at some of their thoughts around global expansion, especially into developing markets and across Africa. Then they showed me something that is going to