Designing a SMART Customer Experience

The digital world has disrupted our marketing worlds and changed the way business communicates with its customer. Social media has opened the door to two-way conversations, data gives us a better understanding of our market and mobile makes our message

Top 7 Trends for Social Media in 2014

Going into 2014 I have spent some time looking into the predicted trends and have highlighted a few that I believe will take place in 2014. Image based content will increase This is a no-brainer but should be said. Image

Technology innovation that is changing lives

Technology is only as valuable as value that is perceived by its user. The technology that impacts the future are technologies that people adopt and use. These are the technologies to watch. There are many of these technologies on my

A round up of predictions of future forces shaping our world

There are two types of future predictions: one looks to try and predict specific events and technologies, the other attempts to look beyond specifics at the causes of change and the forces that will shape the future. In a sense,

Why I Tweet

Yesterday marked my 10,000th tweet sent (bizarrely it was a tweet commenting on the fact that Penguin have finally joined the digital age and published my books on Kindle – 10,000 tweets, 4 years of asking, but now finally done!).

Why Apple introduced maps (before it was ready) and why it’s brilliant for us all

So, the iPhone 5 has been launched along with iOS 6, Apple’s latest operating system for its mobile devices. As always a few users have had hiccups upgrading, and Apple has already released a further update or two to deal

Can Mobile and Social Strategy Create an Infrastructure for Africa Development

Over the past year or so I have been working with a number of companies looking to expand their business into Africa. This is probably one of the most exciting areas of business growth because of the uniques challenges and

Can social technology improve employee productivity?

In a recent article in the Harvard Business Review James Manyika, Michael Chui, and Hugo Sarrazin presented some insightful research that identified that some of our best employees are spending  ”28% of their workdays answering, writing, or responding to email. They also
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Secrets to Success in a New World of Work: High Tech, High Touch, High Trust

The world we live and work in has become increasingly complex in the past two decades.  Rapid advances in technology, together with globalization and fast growth all combined to rewrite the rules of success, failure and organizational design.  The result

Email is where knowledge goes to die

I am no DIY professional, in fact I am the opposite. The other day I found myself tring to rewire a household plug using a kitchen knife as a screwdriver. Half the problem with my DIY skills is that I

Social Media empowers Citizen Journalism

After my last article about the role of social media in journalism I received an email through a friend from a journalism lecturer who shared this TED video with me. The video is a great description of a new layer

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The Communication Revolution

In the 21st century I think we are all acutely aware of the significance of communication. It is all around us, in so many forms: face to face (both verbal and non-verbal or our body language), written, in various forms
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Understanding the Social Agenda: what every leader needs to know about tomorrow

The Social Agenda will define the future of your company. It is that big, it is that important and it is that unavoidable! Let me explain what is the social agenda and why it is that important. The social agenda
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Social Media in Business: Close the Gap Conference on 20th March

Knowledge Dimension and Social Business Consulting are inviting TomorrowToday readers to attend the Close the Gap Conference, where leadership experts will highlight the social business gap that exists in organisations today. The principles of social media in business, if applied

How social media is changing the role of journalism

In their latest book Blur: How to Know What’s True in the Age of Information Overload by Bill Kovach and Tom Rosenstiel, these two men explore the new role of journalism that has been created due to the way that people aggregate

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Why your marketing team needs smaller databases

Marketers are always needing to prove the value of the work they do which is a tough challenge because value can be measured in many ways in the marketing world. The increase of brand awareness impacts the number of people

Making the most of IM in your business

Our team in the UK have recently been involved in analysing the results of a new survey released earlier this week by Symantec. It focused on the issue of instant messaging, and discovered that although many people understand the benefits

Why people follow brands on social media – insights for social marketers

I was watching a video by one of Microsoft UK’s top digital marketing strategists (you can too, it’s available on YouTube, courtesy of Digital Surrey). In it, he shows research about why people follow brands on social media. It’s very

Social Reinvention at South Africa’s Web 2.0 Conference

Mike Saunders will be presenting Social Reinvention at the  Web 2.0 conference in March 2012. Date:    6 – 8 March 2012 Venue: Emperors Palace, Kempton Park, Johannesburg Get 10% off the conference by quoting this promotional code “tomorrowweb2.0″ The past, present

Does a CEO need to blog?

If you were to take one look at the world today, it would be obvious that social media has become a very important communication tool. Ask yourself this question “can a CEO remain relevant if they are not versed in

So what business benefit does Twitter offer its users?

Twit! A few years ago this word would have described someone slightly lower on the food chain who annoys us. Today it has evolved into a term of endearment for those people using Twitter to communicate. Yes, it’s true. These

The need for Social Reinvention

When you drop a mentos mint into a bottle of Diet Coke the rough edges of the Mentos are filled with Diet Coke and a chemical reaction takes place producing CO2 . The CO2 causes the Diet Coke to fizz

Crowdsourcing vs Agencies

Crowdsourcing is the method of outsourcing work to a large group of people rather than to individual employees or departments. When looking into the design of my company logo, I decided to run a test to see if crowdsourcing would be

What Social Learning will add to your Online Training Programme

I spent the day yesterday with one of South Africa’s favourite brands. We were looking into the implementation strategy of a new Social Learning platform that would add an entirely new dynamic to their training and development programme. What was

Linkedin in South Africa has grown by 83%

Over the past few months I havebeen looking extensively at the topic of Social Reinvention. This is the process of reinventing our business to incorporate social media and social technology. I have come to believe that this is imperative for business

What does Social Media mean to you?

if you’re amongst the many people that are totally overwhelmed by Social Media, who may love and use Facebook for your personal networking or connecting with school friends but haven’t seen or understood the value of using this tool for
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Generation Y and the Performance Review

Meet Kyle Lagunas – He is the HR Analyst at Software Advice, and blogs about trends and technology in the exciting world of human resources. I’m introducing you to him because he wrote this post and sent it to me to
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Have you ever scanned a QR Code? Do you even know what a QR Code it is?

Apparently there’s a 58% chance you’ve never scanned a QR Code (see here for Wikipedia info on a QR Code). That’s if the research done by Lab42 is universal in it’s findings. For those of you who’ve never scanned one,

My Top Three Social Media Lessons for Business

I have been involved in social media for the past few years and enjoy looking at new ways that social media can be adopted in business. I am a bit of a dabbler and over the past few months I

Workforce trend 2012: Interim and contingent workers

The use of interim managers has been growing throughout the recession. The reasons for this are from both the supply and demand side. Companies realise that in an increasingly complex world in which they operate they need specialist, experienced and
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When a bank has an app and you don’t, you gotta know you behind the curve

Last week First National Bank (FNB) launched smartphone apps for iOS, Android and Blackberry. This first bank in South Africa to do so. Kobus Elhers had this to say on BWTH: Technologically FNB really has no equal in the South African banking space. They
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When a bank has an app and you don't, you gotta know you behind the curve

Last week First National Bank (FNB) launched smartphone apps for iOS, Android and Blackberry. This first bank in South Africa to do so. Kobus Elhers had this to say on BWTH: Technologically FNB really has no equal in the South African banking space. They
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My very own personal ‘Barrie Bramley infographic’

Infographics in my opinion are items that fall under the category ‘things we should have been using to present data 400 years ago’. How my world of education would have been different if I’d had more of them to study
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My very own personal 'Barrie Bramley infographic'

Infographics in my opinion are items that fall under the category ‘things we should have been using to present data 400 years ago’. How my world of education would have been different if I’d had more of them to study

A powerful example of how technology is changing the retail industry

I love it when clever people come up with simple ideas that change the way the world works. This example we will look at today is a subway advertisement that turned a South Korean subway into a supermarket. The execucution
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My Public Apology to Chris Anderson

This is a formal and public apology to Chris Anderson. Chris has a sense of humour, and I got caught out. Chris is one of the main drivers behind TED, and he’s also a co-author of The Email Charter. A week or

Kaiser Chiefs new album takes a step up in social business

UK Indie Rock band, The Kaiser Chiefs, have taken a step up in the social business world with their latest album, The Future is Medieval. They’ve made twenty tracks available to their fans. You listen to the tracks and select

Social Media Bubble

There is a great deal of conversation around the social media bubble at the moment. If you have not heard already, the social media bubble is a topical debate about whether social media websites like Facebook, Groupon, Linkedin and Twitter
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The New World of Work – What does it look like?

The New World of Work. You can’t go a week reading this Blog without reading the phrase once, twice and even thirty seven times. It’s what we do at TomorrowToday. It’s what we’re about. We eat, read, sleep and do

Social business challenges hierarchy business model

Almost every business older than ten years runs on a hierarchical structure. This structure has equipped businesses for ages, making sure they are accountable, profitable and running smoothly. This hierarchical structure is under attack when looking at social business. To

DA takes control of the online political space

The local ward elections are upon us and therefore the media is full of stories about how each political party is both fabulous and corrupt (depending who placed the article). Arthur Goldstuck sent out a survey release on which political
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Here There Be Dragons – HC SVNT DRACONES (#TBD)

HC SVNT DRACONES (hic sunt dracones) translated as Here are dragons, is part of the legend that early sailors would mark their maps with this latin phrase to indicate unexplored or dangerous territory. Roman and Medieval map makers used HIC SVNT

Social Business Shifts in Recruitment

  As the Internet makes a bigger impact on the recruitment industry we are starting to see recruitment agencies enter into a second state of disruption in South Africa. The first state of disruption that the recruitment industry experienced due

Recruitment Trend Shifts in South Africa

The recruitment industry in South Africa looks like it is on the rise for the first time in two and a half years. Human Resources South Africa reported “employment grew by 5.6% during March.” As business slowly starts to find
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How much time do you spend on Social Media? Probably not enough!

How much time spent on your social media space is enough, too much or not enough? It’s the magic million dollar question, if there even is such a number. Certainly it helps to assess whether you even can do it
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SA’s biggest TwitterThon is starting it’s engines again #TBD

I run the risk of a misleading title here? I’m happy to be corrected. I’m not sure if it’s the biggest? It’s certainly the biggest I’m aware of. And I base that on the number of Tweeps that got involved
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A David v Goliath lesson from The Cloud (@BantamLive and @ConstantContact)

My colleague, Graeme Codrington, beat me to the punch with his post last week (Incomprehensible business decisions that alienate customers) about Constant Contact and their decision to put Bantam Live on ice for a period of time (a long period of time) while
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Personal Mail from CEO of LinkedIn to me

It was all over the new last week. LinkedIn hit 100 million users (the majority of whom sit outside of the US). As part of that milestone achievement, the CEO of LinkedIn (Reid Hoffman) sent a personal(ised) mail to the
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Social Business: Just Another Oxymoron or the Future of Business?

I have always enjoyed the often subtle and inherent humour embedded in an oxymoron, a term which could be described as two contradictory words that find themselves as unlikely bedfellows. Several immediately come to mind: plastic glasses, jumbo shrimp, airline
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Popsters versus Hispters: the Millennial divide

As sub-cultures pose a potentially serious threat to the long-term survival of traditional culture (along with cultural imperialism, immigration, the loss of language and various other global phenomenons) it is important to consider the growing divide that is, well, growing
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Fundamentally Changing the Shape of Education – Khan Academy

Ever since I heard about Sal Khan I’ve been wanting to write about him and his organisation, The Khan Academy. Until recently he was a Hedge Fund Trader, and packed that in to run a non-profit organisation using YouTube to
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What on earth is Social Business?

We have heard of social media? So what on earth is Social Business? Social Media is a media platform that provides people a place to connect with each other using social technology. Social business is the same concept but just
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Online Sales Leads: Best be Quick!

In a recent HBR there was an interesting article titled ‘The Short Life of Online Sales’ by authors Oldroyd, McElheran and Elkington in which they research online sales effectiveness. Their findings? Most companies are simply not quick enough. Increasingly various
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A day in the life of this ‘human aggregator’

I’m often asked by people how I integrate all the feeds, apps and social media platforms that I do into my world? I don’t think I’m that unique, when I look at others I ‘stalk’ online, but I suppose I