A hidden secret of the Ice Bucket Challenge success – and the future of communication

The Ice Bucket challenge for ALS is probably the most successful meme created thus far for social media. Of course, social media experts are now trying to reverse engineer it to discover the secrets to successfully created a viral campaign

Designing a SMART Customer Experience

The digital world has disrupted our marketing worlds and changed the way business communicates with its customer. Social media has opened the door to two-way conversations, data gives us a better understanding of our market and mobile makes our message