Crowdsourcing is the method of outsourcing work to a large group of people rather than to individual employees or departments. When looking into the design of my company logo, I decided to run a test to see if crowdsourcing would be better than using an advertising agency…
When you enlist an advertising agency, you normally have one designer working on the project and this designer creates, at the most, five logo options for you to choose from and refine.
I visited Crowdspring to see if they could provide a better service by crowdsourcing the design. I registered, opened my first project, set my price and waited.
The nice part of crowdsourcing is that as the buyer, you decide how much to pay. You set the price bar and the service providers (i.e. the designers) decide if they want to earn that money or not. In most cases, the service provider is guaranteed the income should they do the work. At Crowdspring it works a little differently. I set my price and any designer who wanted to work on the project could submit designs – but I only paid for the winning design. In other words, I got the design expertise of multiple designers around the world and my costs never changed.
The process of crowdsourcing my logo design was relatively simple:
- Write a comprehensive and informative brief.
- Advertise or market the new project to designers on the site.
- The designers who wanted to work on the project sign a disclosure agreement.
- The designers start submitting designs.
- I review the designs and send back changes that I would like.
- The changes come back and forth for two weeks (each crowdsourcing project in Crowdspring runs for about two weeks).
- Once all the submitted designs are in, and the deadline is reached, I then chose my Top Ten logo designs and posted them onto a voting panel.
- I invited friends, family, associates and clients to vote for my logo. This gave me an indication which logo was liked by the general public instead of just by me.
- Once the votes were in, I could then pick my favorite design.
- I contacted the designer and they delivered the design work so I could start using it.
- Help solve complex problems where the decision makers have utilised a crowdsourcing platform to explain the problem and get input for employees.
- Vote on decisions where the options are better decided by those affected by the decision rather that the decision makers.
- Funding projects.