Posts Tagged ‘ibm’

The best social media policy is based on values – not rules

Posted on: March 20th, 2012 by admin-kablooey No Comments

I have been meaning to write about developing a social media policy for some time now. This is something that I believe can make or break your internal and external social media campaigns. A good social media policy does not restrict people from social media but rather equips them to use social media in the most beneficial manner.

When looking at your social media policy it is a good idea to understand how people are already engaging with you. How your customers are talking to you or about you, and how your employees are doing the same. Do your best to get a clear picture of the technology your employees and customers are comfortable using.

I would then suggest you look at what you would like to see happening with you company and social media. Then take a hard look at what needs to be allowed for, encouraged or discouraged. Don’t simply create a “rule list” of do’s or dont’s. This would be very ineffective because you will simply look as though you are trying to control something you don’t have control of.

One of the best social media policies was written by IBM. It’s great because it empowers people to share company values. A value based policy will always go further than a rules based policy. Staff at IBM have hundreds of blogs and in 2005 IBM released this guideline for bloggers:

  1. Speak in the first person.
  2. Respect copyright and fair use laws.
  3. Safeguard confidential and proprietary information.
  4. Protect company clients, business partners and suppliers.
  5. Respect your audience and your coworkers.
  6. Add value.
  7. Don’t pick fights.
  8. Be the first to respond to your own mistakes.
  9. Adopt a warm, open and approachable tone.

This is a good foundation to start from in your own organisation. I hope you enjoy empowering your employees inside the social media space for your organisation.

If you would like someone to help you develop and write a social media policy please feel free to touch base with me so that we can discuss this further.

The best social media policy is based on values – not rules originally posted on Mike Saunders – Keynote Speaker and Social Media Coach

What CEOs really want from their top leadership team

Posted on: June 1st, 2010 by Graeme Codrington No Comments

If you ask CEOs what they really want from the people they lead, their answers will indicate the imperative of the age in which they live. If you’d asked that question in the 1950s, for example, they’d probably have answered “technical genius in their field of expertise”. In the 1970s, it was possibly “loyalty and dedication”. In the 1980s, they’d probably have been looking for “driving ambition and competitiveness”, the 1990s was probably about “vision”, while the 2000s were likely about “ruthless efficiency and management discipline”. What do you think?

I was interested to read the results of a recent survey from IBM’s Institute for Business Value. Can you guess what one leadership competency was valued above all others?

The answer bears important consequences for a company’s stakeholders, since the qualities that a CEO values most in the company leadership team will set a standard that affects everything the company does, and contribute directly to its long-term success (or failure).

And the answer is… CREATIVITY.

Conducted through in-person interviews with consultants from IBM’s Institute for Business Value, less than half of global CEOs believe their enterprises are adequately prepared to handle a highly volatile, increasingly complex business environment. CEOs are confronted with massive shifts new government regulations, changes in global economic power centers, accelerated industry transformation, growing volumes of data, rapidly evolving customer preferences – that, according to the study, can be overcome by instilling “creativity” throughout an organization.

More than 60% of CEOs believe industry transformation is the top factor contributing to uncertainty, and the finding indicates a need to discover innovative ways of managing an organization’s structure, finances, people and strategy. The CEOs interviewed told IBM that today’s business environment is volatile, uncertain and increasingly complex. Eight in ten CEOs expect their environment to grow significantly more complex but only 49% believe their organizations are equipped to deal with it successfully.

“Coming out of the worst economic downturn in our professional lifetimes — and facing a new normal that is distinctly different — it is remarkable that CEOs identify creativity as the number one leadership competency of the successful enterprise of the future,” said Frank Kern, senior vice president, IBM Global Business Services. “But step back and think about it, and this is entirely consistent with the other top finding in our Study — that the biggest challenge facing enterprises from here on will be the accelerating complexity and the velocity of a world that is operating as a massively interconnected system.”

From the author: IBM’s ‘The Social Factor’

Posted on: April 16th, 2010 by Graeme Codrington No Comments

Social media is big news right now, of course, and no company I know of is doing more thinking about the overall business implications than IBM. If I had spare cash lying around, I’d definitely buy IBM shares because the more I’ve interacted with their clever people, the more impressed I’ve been at their insight and foresight in this space. Their “smart planet” drive has step change potential (aarrgghhh, I’m even starting to speak like them now).

Maria Azua is Vice President of Cloud Computing Enablement for IBM Enterprise Initiatives, and former vice president of Technology and Innovation for the IBM CIO Office. She is author of the book, The Social Factor: Innovate Ignite, and Win through Mass Collaboration and Social Networking, published by Pearson/IBM Press in August 2009 (Buy now from or An excerpt was recently published in Wharton’s Leadership ezine.


The challenge of doing business in China

Posted on: March 29th, 2010 by Graeme Codrington No Comments

I am a regular reader of Booz Hamilton & Co’s newsletter, S+B (Strategy + Business). I’d highly recommend you sign up for it – here.

In their latest edition, their lead article was titled “The China Challenge” and presents an interesting view of the challenges facing (mainly US) companies that want to do business in and with China. Of course, ignoring China – especially for multinationals – is not an option. But S+B explains that they will need to adapt their strategies to China’s changing markets, increased competition, and shifting government priorities.

Their article was adapted from the author, Edward Tse’s upcoming book, “The China Strategy: Harnessing the Power of the World’s Fastest-Growing Economy” (Basic Books, 2010) (buy it at or

Read the original article at S+B’s website here, or an extract below.