Business to Business need lead generation focused websites
Business leaders, in a recent study, cited company websites as the main source of information when looking at a business to business purchase. Company websites were used more than trade magazines, search engines and social media.
The business decision makers are telling us the story that with big purchases they are definitely interested in browsing through a website to find out more about the product they are looking at purchasing. In business to business environments a company website has great potential to add to the sales leads and referrals for your sales team by ensuring that it utilises a strong lead generation strategy.
Interestingly enough, although the decision makers use company websites the most to gather information the decision maker is mainly influenced by word of mouth and social media channels. (more…)