Posts Tagged ‘Internet’

What’s your digital lifestyle?

Posted on: December 1st, 2010 by admin-kablooey 6 Comments

I am a firm believer that every person hasa certian level of digital integration in their lifestyle. The is something in almost all of us that uses the digital landscape in someway or another. This is what excites me about digital media – its different for everyone.

Each person experiences the digital landscape in their own way, from their own vantage point and with their own personal agenda. This is the Consumer 2.0 I have spoken about before. I go into this in more detail in our presentation but I wanted to share a bit of insight into a study by TNS Surveys which outlines six digital lifestyles. These are:

INFLUENCERS

The internet is an integral part of my life. I’m young and a big mobile Internet user and generally access everywhere, all of the time. I’m a blogger, a passionate social networker with many social network friends. I’m also a big online shopper, even via my mobile. I want to make sure as many people as possible hear my online voice.

COMMUNICATORS

I just love talking and expressing myself, whether that’s face to face, on a fixed line, mobile or on social networking sites, instant messaging or just emailing people. I really want to express myself in the online world in the way that I can’t in the offline one. I tend to be a smart phone user and I’m connecting online from my mobile, at home, at work or at college.

KNOWLEDGE-SEEKERS

I use the internet to gain knowledge, information and to educate myself about the world. I’m not very interested in social networking but I do want to hear from like-minded people especially to help me make purchase decisions. I’m very interested in the latest thing.

NETWORKERS

The internet is important for me to establish and maintain relationships. I have a busy life whether it’s my profession or managing the home. I use things like social networking to keep in touch with people I wouldn’t have time to otherwise. I’m a big home internet home user and I’m very open to talking to brands and looking for promotions. That said I’m not really the kind of person to voice my opinions online.

ASPIRERS

I’m looking to create a personal space online. I’m very new to the Internet and I’m accessing via mobile and internet cafes but mostly from home. I’m not doing a great deal at the moment online but I’m desperate to do more of everything, especially from a mobile device.

FUNCTIONALS

The internet is a functional tool, I don’t want to express myself online. I like emailing, checking the news, sport & weather but also online shopping. I’m really not interested in anything new (like social networking )and I am worried about data privacy and security. I am older and have been using the internet for a long time.

Which one are you?

I would love to hear your comments on which digital lifestyle most described you. Feel free to comment. Thank you

What the Chilean miners’ rescue tells us about online media consumption

Posted on: October 20th, 2010 by admin-kablooey 4 Comments

Wednesday October 13th, most of the world were watching with baited breath as the rescue mission started for thirty three Chilean miners trapped about 700 meters below the ground. All thirty three men are doing well and it seems that their only cause for concern would be dealing with the new found fame.

The media is always a good reflection of how an event captures the heart of people and this was no different. In fact this event caused a few social media records to break as people watched, followed and tweeted their support for the famous miners.

Chilean Rescue almost as popular as the Obama Election

Shortly after rescue operations announced they would start the rescue the next day (5pm on Tuesday the 12th October) traffic to online news websites surged to record the 5th largest spike in global news traffic since 2005.

online media consumption

Chilean miner rescue creates 5th largest global news traffic spike

One of the largest success factors to the increase in online media consumption has been the new technologies in streaming video of the event to online viewers. Essentially allowing CNN to broadcast 4.6 million live streams of the event. In addition this translated into 82.5 million page views on the website.

What was the social media impact?

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An Open Letter To Boomer Bosses Everywhere:

Posted on: October 20th, 2010 by Keith Coats 2 Comments

Dear Wally, (if the name fits or even if it doesn’t…)

I need to speak to you on an important issue.  For some time I have been watching a tsunami looming large on the horizon and it seems that the majority of corporate leaders I get to engage with remain oblivious to the impending danger.  It seems that they continue to believe that the impressive sand castles they have been building on the beach will remain untouched by this looming threat. They won’t.

May I suggest that, regardless of whatever name you go by, that for now you consider ‘Wally’ to be the name that fits best – and I will do the same. Whilst I don’t regard myself as some sort of contemporary Paul Revere, his mission certainly comes to mind as I write to you. Thankfully my means of getting the message out is not dependent on a horse (in his case several horses), my riding skills and ability to navigate the route. Yet, with the same urgency and earnestness of Mr. Revere I write to warn you of an impending danger to the way you live your business. And like Paul Revere, I hope that this too might contribute to a tipping point of awareness that saves the day!

For some time, many have peddled the attraction and retention of  ‘Talent’ as the most significant corporate strategic challenge. The ‘war for talent’, as originally framed by McKinsey’s, was as recently as last year verified as the number one challenge by a global survey and research project done by the Boston Consultancy Group. Of course, this agenda item has played out in different ways and forms depending on where exactly in the world Wally finds himself. This undoubtedly remains a significant strategic challenge and is fuelled by a generational demographic shift that needs to be understood if the threat is to be countered.

But it is not this challenge that I wish to warn you about, although the new threat is not entirely unrelated to the generational shift that is taking place. (more…)

Free WiFi for everyone in Africa (one man’s dream becoming a reality)

Posted on: May 20th, 2010 by Graeme Codrington 1 Comment

A recent Fast Company article caught my eye. It was entitled: Kayak.com Cofounder Paul English Plans to Blanket Africa in Free Wireless Internet. This sounds amazing and is worth following.

Fast Company give further details:

Paul English, the cofounder of travel search engine Kayak.com, wants to blanket all of Africa with free and low-cost Wi-Fi. It’s a “big, big project,” one that will consume the next decade of his life, English tells FastCompany.com.

JoinAfrica aims to bring a world of information to a continent whose population only has 8.7% Internet penetration right now. At the core of JoinAfrica is the belief that providing basic Internet is as essential to society as clean water and clean power.

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When social media grows up… it will change everything

Posted on: March 4th, 2010 by Graeme Codrington 32 Comments

Download a copy of this article in PDF format – right click here. The contents of this article can be presented as a keynote or a workshop for your team – we call that “Beyond the Hype“. Contact our UK or South African offices to find out how.


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PS – make sure you read the comments below this blog entry – we’re continually adding new case studies and examples, and there is some amazing stuff to see. Take your time – the future starts here.

Twitter recently hosted it’s billionth Tweet and Facebook had over 500 million users by the end of 2009, continuing its trend of doubling every nine months or so. It is difficult to continue to argue that social media is nothing more than a fad, and an increasing number of companies are starting to make use of these technologies.

But most of these companies are merely using social networks as a means to communicate (mainly with customers, but sometimes with staff as well) or to market their products and services. These are simple – and obvious – applications, and soon you’ll just be another voice in cacophony of online noise. Unfortunately, most “social media experts” focus only on these aspects of online social networking, and are overhyping the benefits and underemphasising the cultural shifts required for companies to truly benefit. They are missing a really important trend with huge implications for every organisation in every industry and sector.

The reason that social media has taken off so quickly is that it is more than a fad. It is, in fact, merely the technological expression of a values shift that has been taking place for a number of years. It will therefore be a shaping force in the world over the next decade. It might not be the answer to all your problems as many social media pundits are predicting. But it will definitely change everything, and more and more companies are starting to see the benefits it offers. A revolution awaits us.

You can hardly turn on a TV news channel or read a business magazine these days without being overwhelmed by requests to “follow my tweets”, “check out our blog” or “send us your videos”. Social media has gone mainstream. But most business users and organisations are treating it like a gimmick, and only gaining a fraction of the value they could. If they understood the true nature of what is happening, they’d know that social media is merely an expression of a deeper trend that has the potential to change everything. And they’d realise that the first companies to grasp this will have the opportunity to gain phenomenal competitive advantage in their industry. In fact, some companies have already started to do so.

Social Media 101

If you’ve missed this trend and are not sure what I’m talking about, here’s a quick primer: social media are the tools you can use to do social networking on the Internet. This involves connecting with other people, and sharing information with them digitally (yes, it’s just networking and connecting with others online). The most used tools are:

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The Internet? Bah!

Posted on: March 1st, 2010 by admin-kablooey 2 Comments

Many years ago, in a South Africa finding it’s way to it’s first democratic election, a friend of mine would often say, “Don’t be a victim of your own words.” He of course was referring to saying things that might come back and bite you down the road. And in an emerging ‘New South Africa’, lots of people were saying lots of things, and plenty of them got it badly wrong.

The world of technology is another one of those ‘dramatic change spaces’ that offers up the opportunity for history to come back and bite you big time.

Here are some exerts from a Newsweek article (1995) dug up by the guys at The Next Web. Clifford Stoll, writes a piece called ‘The Internet? Bah!’. And boy does he get a whole lot wrong : ) Keep in mind that he wrote this before Google, FaceBook and Twitter.

Visionaries see a future of telecommuting workers, interactive libraries and multimedia classrooms. They speak of electronic town meetings and virtual communities. Commerce and business will shift from offices and malls to networks and modems. And the freedom of digital networks will make government more democratic.

The truth in no online database will replace your daily newspaper, no CD-ROM can take the place of a competent teacher and no computer network will change the way government works.

Yet Nicholas Negroponte, director of the MIT Media Lab, predicts that we’ll soon buy books and newspapers straight over the Intenet. Uh, sure.

There are so many beauties contained in the article. I’m tempted to drop the whole thing in as a quote. Go and have a look for yourself : )

Then there’s cyberbusiness. We’re promised instant catalog shopping–just point and click for great deals. We’ll order airline tickets over the network, make restaurant reservations and negotiate sales contracts. Stores will become obselete. So how come my local mall does more business in an afternoon than the entire Internet handles in a month? Even if there were a trustworthy way to send money over the Internet–which there isn’t–the network is missing a most essential ingredient of capitalism: salespeople.

The World of Tomorrow (If The Internet Disappeared Today)

Posted on: October 28th, 2009 by admin-kablooey 1 Comment

This is a great read (look) at what the world would look like if the internet disappeared today. A photo contest by the readers of Cracked.com. Some really fun stuff to think about how much the world has changed : )

While there’s a lot that’s funny, there is a reality check and reminder at how much has changed in our lives in such a short time. How much we take for granted because of the internet, and how much we wouldn’t have in our world if it never existed. Certainly we could do without some of it, but also how much we can do, how many people we’re in touch with, how many connections we have (meaningful and meaningless) because of the networked world we now live in.

It’s probably too large to think about, so for now, take a look and smile for a little while : )

And to be honest I don’t get the winner? If you could help me with that I’d be grateful…..