Posts Tagged ‘linkedin’

Social Media and Recruitment – The connection economy shift

Posted on: August 30th, 2013 by admin-kablooey No Comments

Finding a job has never been a simple process and finding the right person to join your company is like finding a needle in a haystack. Fortunately the rise of social media is making it easier for companies and candidates to court each other. Those candidates that use their online presence to ‘beef up’ their CV are benefiting from companies that have begun screening candidates social profiles before making a hiring decision. Those businesses that are communicating their business values and employment environments are benefiting as they attract higher quality candidates who are keen to join the company.

Social media offers three primary solutions to the recruitment industry.

social media and recruitment1) Headhunting

The first and most obvious shift that social media presented was that people began to profile their professional career online. This is the most prevalent on LinkedIn, which has grown to 2.2 million users in South Africa in 2013. People have taken to the internet to provide the world with a view into their professional careers.

Access to a database of online, up-to-date and well designed CV’s has now made it possible for recruiters to search for candidates online before advertising a job spec and approaching the right candidates directly.

LinkedIn has launched LinkedIn Recruiter to help business make use of the network to find the right candidates for the job. These talent services make up over 50% of the revenue that LinkedIn generates, showing that the social network is providing business with valuable and useful services in this area.

2) Personal Profiling

As people begin to profile their careers online, the competition is getting bigger for job opportunities in the marketplace. Those people with online profiles that impress recruiters and clearly communicate their value as an employee, will be those with the edge on the competition.

Social screening is the process of searching for potential candidates in social websites like Facebook, LinkedIn and Twitter  in order to qualify the candidate for a position. Social screening allows employers to find out information from candidates that is often difficult to discover through the interview process. LinkedIn recently launched new tools to add to your work history that include videos, links and documents for you to create a richer and deeper online presence and professional profile. This is important as recruiters have began rigourous “social screening” processes.  In fact a survey done by Jobvite reported that 90% of employers used social recruiting in 2012.

These discoveries can be both negative and positive.

The positive side of social screening:

  • They get a feel for the personality of the candidate
  • They can verify the qualification of the candidate
  • Creative people often use social platforms to express their creativity
  • Employers can get an idea of the communication skills of the candidate
  • Social Sites like LinkedIn can provide further recommendations for the candidate

The negative side of social screening:

  • Inappropriate photographs can raise warning flags about the personality of the candidate
  • Drug abuse could become apparent
  • Bad mouthing previous employers can show the candidates work ethic
  • Identify poor communication skills
  • The candidate may be sharing confidential business information of previous or current employers

As the competition grows with candidates profiling themselves online and recruiters expecting to socially screen candidates, it is impossible to ignore the value of building your personal profile online.

3) Business Profiling

Finally, business needs to begin the process of profiling themselves online. This is not in the sense of having a website that explains what services you offer and who your board of directors are. Business needs to leverage social media to help candidates explore what it is like to work there, what your core values are and how they can make a difference in the business.

This has become increasingly important with a younger generation who is looking for a company that has a deeper sense of purpose, and a heart for social values. These young people are looking for more than opportunity and salary, they need to know they share the same moral compass and that they can achieve the work-life balance they are searching for.

In addition to the desires of Generation Y, they search for information easily through Google and Social Networks. The important aspect to remember about profiling your business for recruitment is to focus on the networks that have the people you are looking to connect with, and that have the media channels that are the most engaging to communicate your message. Facebook is a great network to connect with people, however YouTube will help you produce video content that is search engine friendly. Twitter is another network that will go a long way to helping you share your business values and lifestyle with your followers. Recently businesses have taken to Instagram, the photo sharing network, to help them allow people a look inside the walls of their business. All of these social media platforms have the potential to attract the talent you are looking for, it is simply a case of shaping your message.

The push and pull of recruiting on social media

It is becoming more evident as social media matures in the business world that there needs to be a two way approach to recruitment. Headhunting and Social Screening help business to find the right people, whilst personal profiling and business profiling help people find the right business.

Stats about LinkedIn in Africa [infographic]

Posted on: June 11th, 2012 by admin-kablooey No Comments

After the demand for our LinkedIn in South Africa infographics we decided to extend our research into Africa.

Nearly 6 million people are using LinkedIn in Africa. Proving that LinkedIn is becoming a great resource to connect with people in Africa. As international investment into Africa grows we are seeing great potential to connect with Africa’s brightest minds through this professional social network.

If you are not on LinkedIn yet or would like to improve your professional profile we have created a free guide to help you get the most out of your business on LinkedIn.

Below you will find an infographic we did that visually describes the state of LinkedIn usership in Africa

LinkedIn South Africa 2012

Created by DigitLab the digital marketing agency Download the FREE LinkedIn Guide for Business


LinkedIn in South Africa 2012 [infographic]

Posted on: June 6th, 2012 by admin-kablooey No Comments

Over the last few years the DigitLab team and I have been tracking the growth of LinkedIn in South Africa.In 2011 we saw an 83% growth (600 000 professionals) from this year and in 2012 a 45% increase (500 000 professionals )with a total of 1,6 million people.

Its also interesting to note that the top growth sector are Manufacturing, Agriculture and Medical with growth rates of between 57% and 70%. These stats have shown that LinkedIn in South Africa has become the place to be in order to network with other business professionals. So if you need help getting your online profile organised on LinkedIn take a look at our free Definitive Guide to LinkedIn.


LinkedIn South Africa 2012

Created by DigitLab the digital marketing agency Download the FREE LinkedIn Guide for Business


Does a CEO need to blog?

Posted on: November 30th, 2011 by admin-kablooey 4 Comments

If you were to take one look at the world today, it would be obvious that social media has become a very important communication tool. Ask yourself this question “can a CEO remain relevant if they are not versed in this new communication style the world has adopted?”

More and more social media is changing our consumers and our employees. This change is frightening at times, we recently discovered that younger generations have a total disregard for email communication and prefer to communicate in social and business contexts through social media channels like Facebook, Twitter and LinkedIn. Even older generations are warming to social media communication with 128 000 new CEO’s joining LinkedIn in South Africa alone.

In general there seems to be a mixed opinion about a CEO having a blog. Some believe it to be something they should only engage in once they have the time to manage it correctly (which may never happen) and others seem uninterested. There is a small group of blogging CEO’s who are embracing this new communication style and using it very effectively to engage with employees and customers.

Think of a blog as a place to drive company vision, address general concerns, highlight great stories about customers and to educate your employees on matters that concern your business.

Zappo’s CEO’s have also used their blog to update employees on the progress of specific projects and achievements. I would like to suggest taking a look at the CEO & COO blog for Zappo’s to see how they have successfully used it to promote and communicate the vision of the business and deal with employee concerns about business changes – especially after the Amazon buy out. This is a great example of effectively using a blog as a business leader.

Blogs can also be used to improve your personal profile by blogging on specialized topics. As a CEO of a social media agency, I use my blog to promote the internet marketing industry I work in and recently Keith Coats used the TomorrowToday’s New World of Work blog to share his directive as a “story telling” CEO. Keith’s article was key to communicating his leadership style to the TomorrowToday team as he took the reigns as CEO.

So if you are planning to start a blog as the CEO of your organisation here are a few tips:

Use you blog to lead by example

Share examples of the type of leadership and work ethic you believe makes your organisation better. Highlight great customer experiences and new product breakthroughs. Don’t be shy to give credit where it is due.

Use your blog to educate and motivate

You can’t educate and motivate each person in your organisation personally but a blog does allow you an increased chance for your employees to hear your vision straight from you. You are also able to share insight into your motivations and by passing these on they usually inspire and motivate others.

Keep your blog personal and authentic

Don’t get your PA to write this for you. It’s value is that its from you. If you are not a strong writer then write the “essence” of the article and a basic structure and let someone edit it for you.

CEO Blogging

Reply to your comments

Replying to comments this will show people you care about your readers and that the opinion you share on your blog is actually yours.


To find out more about how to harness social technology in you business please take a look at our presentation “Social Reinvention


Linkedin in South Africa has grown by 83%

Posted on: September 14th, 2011 by admin-kablooey No Comments

Over the past few months I havebeen looking extensively at the topic of Social Reinvention. This is the process of reinventing our business to incorporate social media and social technology. I have come to believe that this is imperative for business to adopt in order to claim a competitive advantage in the future.

Whilst doing this research I created this infographic to show the impact if Linkedin in South Africa. I think it shows very clearly that business people and organisations need to start networking this very popular business social network.

Linkedin in South Africa
Infographic created by DigitLab the social media agency

Social Media Bubble

Posted on: June 9th, 2011 by admin-kablooey 2 Comments

There is a great deal of conversation around the social media bubble at the moment. If you have not heard already, the social media bubble is a topical debate about whether social media websites like Facebook, Groupon, Linkedin and Twitter a actually worth the values that they have been estimated at. The values are outlined in this infographic.

The concern is that if they are overvalued then we may be repeating history when we experienced the technology bubble with many start-ups going bust after securing large start-up investment deals. Is this a valid concern or are we just getting into another stream of hype?

I think there is definitely going to be a “show-down” in the social media world soon. This will be the point at which social media platforms that cannot realise strong return on investment will lose their hold on the market and more importantly the investors.

Facebook for example makes most of its money from advertising and although this is a tried and tested business model it may not survive in the long run. Facebook advertising is much like billboard advertising, eventually Facebook users won’t see the adverts and this will result in lower click-through and thus lower revenue.

I believe that the best revenue models will come from innovation in the social media space and not the replica’s of traditional media and PPC/CPM technology.

I am very interested in the move the Facebook is making at the moment with the integration of Facebook places (a foursquare replica) and Facebook Deals (a Groupon replica). Creating a social platform that combines geolocation data and sales specials could be a great innovation towards a viable business model. Facebook also has the opportunity to include psychographic and demographic data into this model which is not available to Foursquare and Groupon.

Back to the bubble. The effect of the social media bubble will only be felt by those social media companies that fail to find new revenue streams that leverage their large databases of consumer data. At the end of the day this is why they are getting the investment in the first place – consumer data that is so rich it is not available in any other industry, medium or channel.

Recruitment Trend Shifts in South Africa

Posted on: April 19th, 2011 by admin-kablooey 2 Comments

The recruitment industry in South Africa looks like it is on the rise for the first time in two and a half years. Human Resources South Africa reported “employment grew by 5.6% during March.”

As business slowly starts to find its feet again after a rough few years in the global economy recruiters are looking for good people to take their companies forward. “The aim and challenges of recruitment in South Africa is to put the right person, at the right place, at the right time in the organisation. By doing this the company should hopefully improve their organisational performance and increase the efficiency and effectiveness of the company ” (Human Resources South Africa)

Social Media RecruitmentWhat are the trends being used that are shifting the way the recruitment industry works? There are two obvious and high impact trends that have risen out of social media and online technology that are worth looking at:

Move Towards Headhunting

Wall Street Journal makes an interesting observation that social media has made headhunting easier and cheaper. Networking websites like Linkedin have opened the door to finding people based on expertise, experience and CV. We are able to see immediate recommendations of people we are thinking about hiring and can make more comprehensive decisions about people before starting the interview process.

On a global scale we see business looking to decrease their job board subscriptions and move towards using social technology like Facebook and Linkedin to find great employees. The general consensus being that jobs boards create too many unqualified leads that waste HR time. Social Media channels however, allow recruiter to check out potential candidates before the invitation is sent. Leaving the power of selection in the hands of the recruiter and not with the job seeker.

Search Tools vs Career Portals

Search based jobs websites

Google has successfully created a search culture. When we need something we search for it – usually in Google. The same happens in recruitment. We find that candidates will turn to Google before they turn to job and career portals, simply because thats what they know.

Search works differently to portals. Portals let people browse though positions and candidates available in the network. Search allows you to scour the internet for exactly what you are looking for without bias to a particular website. This is where Indeed comes in. A South African Jobs Search Engine that searches all job sites, classified and any other source it can find to produce a search result for exactly the job you are looking for, allowing you to apply for the position of your dreams quickly and easily.

The impact of search based tools vs directory tools online to find employment may very well change the way we promote our job openings. An easy example would be that we need to start considering our the Search Engine Optimisation of every single job post and there may even be opportunity in using advertising vehicles like Google Adwords to promote top positions.

Career Portals need to integrate with social technology have recently started using the Linkedin API allowing candidates to update their profiles directly from their Linkedin Profile. They have also opened up the possibility “or its members to register, search for jobs, create job alerts, see who’s hiring and find useful career advice all directly from the Facebook page.” (Bizcommunity) All of this social media integration is simply in aid of making it simpler and easier to recruiters to find candidates.

This level of social media integration is the only way, I believe, that Jobs and Career portals can remain relevant in the recruitment industry. Although we are not seeing these portals opening up headhunting opportunities like Linkedin, this is still a step in the right direction.


South African Linkedin Research Report

Posted on: November 3rd, 2010 by admin-kablooey No Comments

Linkedin is a great network to take part in. It aids business relationship building, employee recruitment, and idea sharing. I have found that being a part of this network has opened up opportunities to profile myself in a professional manner online and start networking with like minded people in my field of work.

I have since done some research on the usership of Linkedin by South Africans and found 600 000 South Africans were registered, 94 000 users are in management positions with 50 000 company directors and presidents. The site also has over 75 000 business owners registered along with 26 000 consultants. So to make things easier I have put a few of the statistics into a presentation (below) and a PDF Download. Please bear in mind that the pdf download is the most detailed.

In the presentation there is mention of our latest presentation called WOZA Linkedin which is designed to explain how Linkedin works and how to use it yourself. The presentation can be done in one-on-one session’s and in team training environments. Feel free to connect with me on Linkedin by visiting

LinkedIn shakes it up

Posted on: May 11th, 2010 by admin-kablooey No Comments

With 60 million profiles, LinkedIn is shaking things up. A lot. The recruitment industry is certainly feeling it, but LinkedIn is more than just about finding employment, as the article ‘How LinkedIn will fire up your career‘ from Fortune suggests:

Facebook is for fun. Tweets have a short shelf life. If you’re serious about managing your career, the only social site that really matters is LinkedIn. In today’s job market an invitation to “join my professional network” has become more obligatory — and more useful — than swapping business cards and churning out résumés.

To make the point about the recruitment industry shake up, the article focusses on Accenture’s goal of using LinkedIn to hire 40% of new recruits in the next few years. That’s 40% of at least 50 000 new recruits this year.

To put a sharper point on it: If you don’t have a profile on LinkedIn, you’re nowhere. Partly motivated by the cheaper, faster recruiting he can do online, Campagnino plans to make as many as 40% of his hires in the next few years through social media. Says he: “This is the future of recruiting for our company.”

It’s an article that’s certainly worth a read, and if you’re not using LinkedIn, personally or for your company, you can’t help but being left with the question “why not?”.

TomorrowToday has a group on LinkedIn that’s used for discussions around the Future World of Work. One of the recent questions has centered around LinkedIn and whether people who make use of the group have been contacted via LinkedIn for opportunities.

I’ve been on LinkedIn for 2 or 3 years, and while I’ve not had any concrete employment opportunities thrown my way, it’s been a great tool to connect with people in a business context. It is a social platform that looks poised to be an industry shaker up-er-er now and into the future.

When social media grows up… it will change everything

Posted on: March 4th, 2010 by Graeme Codrington 32 Comments

Download a copy of this article in PDF format – right click here. The contents of this article can be presented as a keynote or a workshop for your team – we call that “Beyond the Hype“. Contact our UK or South African offices to find out how.

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PS – make sure you read the comments below this blog entry – we’re continually adding new case studies and examples, and there is some amazing stuff to see. Take your time – the future starts here.

Twitter recently hosted it’s billionth Tweet and Facebook had over 500 million users by the end of 2009, continuing its trend of doubling every nine months or so. It is difficult to continue to argue that social media is nothing more than a fad, and an increasing number of companies are starting to make use of these technologies.

But most of these companies are merely using social networks as a means to communicate (mainly with customers, but sometimes with staff as well) or to market their products and services. These are simple – and obvious – applications, and soon you’ll just be another voice in cacophony of online noise. Unfortunately, most “social media experts” focus only on these aspects of online social networking, and are overhyping the benefits and underemphasising the cultural shifts required for companies to truly benefit. They are missing a really important trend with huge implications for every organisation in every industry and sector.

The reason that social media has taken off so quickly is that it is more than a fad. It is, in fact, merely the technological expression of a values shift that has been taking place for a number of years. It will therefore be a shaping force in the world over the next decade. It might not be the answer to all your problems as many social media pundits are predicting. But it will definitely change everything, and more and more companies are starting to see the benefits it offers. A revolution awaits us.

You can hardly turn on a TV news channel or read a business magazine these days without being overwhelmed by requests to “follow my tweets”, “check out our blog” or “send us your videos”. Social media has gone mainstream. But most business users and organisations are treating it like a gimmick, and only gaining a fraction of the value they could. If they understood the true nature of what is happening, they’d know that social media is merely an expression of a deeper trend that has the potential to change everything. And they’d realise that the first companies to grasp this will have the opportunity to gain phenomenal competitive advantage in their industry. In fact, some companies have already started to do so.

Social Media 101

If you’ve missed this trend and are not sure what I’m talking about, here’s a quick primer: social media are the tools you can use to do social networking on the Internet. This involves connecting with other people, and sharing information with them digitally (yes, it’s just networking and connecting with others online). The most used tools are:


The Twitter interview

Posted on: November 2nd, 2009 by Graeme Codrington No Comments

I was recently interviewed by a journalist on the issue of Twitter and social media, and how it might impact traditional media. It was a fairly focused interview – not broad ranging – but you might be interested in some of the thoughts that emerged.

Q1. How has Twitter changed the landscape of social networking?

A1. No, I don’t think so. Twitter is to online communication what text messages (SMSs) did to email. Because you’re only allowed 140 characters, you’re forced to be short, sharp and to the point (or, in many people’s cases: vague, confusing and silly). I think Twitter has added to an already growing trend towards social networking.