Posts Tagged ‘new world of work’

Nine trends defining the Future World of Work

Posted on: February 9th, 2012 by Dean van Leeuwen No Comments
  • Increasing global integration: Due mainly to explosive growth in many emerging markets, the world will experience massive economic growth over the next thirty or so years. It is predicted that by 2050, global real purchasing power will quadruple. As BRIC and N11 countries grow and become richer (Developing economies are already adding 90 million middle class people –  thats an economy the size of Germany being added to the  every year!) Globalisation will continue to be a business reality. Business leaders will need to be adept at managing diversity. Economic power will shift from the West towards the East. China will become the largest economy around 2025 and India overtake China in 2050, largely as a result of superior demographics.
  • Ferocious competition: Competition will come from unlikely sources. Companies, for example, like Groupon (fasted company to reach $1billion in sales) will emerge from out of nowhere. New business models will be invented. New ways of engaging people inside and outside organisations will be invented.
  • March of the machines: Machines are becoming smarter and combined with the Internet of Things (there are already more objects connected to the Internet than there are people living on our planet) we will increasingly be interacting with intelligent machines. Robots will increasingly become a normal part of our daily lives with many professions, or repetitive aspects of professions being replaced by machines or sophisticated algorithms.
  • Super intelligence: Sophisticated algorithms are already performing complex tasks that humans are incapable of undertaking and this trend will especially as advances in computer technology will increase dramatically. By 2020 computers will have the same data processing capability as the human brain. Driven largely by Moore’s Law, chip performance will continue to doubles approx. every 24 months, until approx. 2030. Thereafter  water cooled 3D chips will be used to further sustain the speed and performance gains. Optical computing and quantum computing, with will enable massive further increase in computing power. Furthermore, telecommunication bandwidth and digital storage technology will also continue to grow exponentially.
  • A data deluge: Aided by super intelligent machines our global knowledge will evolve exponentially. Advances in information technology will assist companies capture and make sense of a tsunami of information. By 2050, useful knowledge will be 40-50 times as large as in 2010. Companies that focus on making the management of Big Data a priority will be winners.
  • Mass mobility: The emergence of flexible e-workers or electronic-freelancers will be a growing trend, supported by electronic tablets and smartphones. Projects will be managed much the way they are on a movie set with people with key skills coming together for key projects, working for an agreed period of time, and then the team will abandon.
  • Values driven: The impact of the credit and financial crisis will result in business becoming more transparent and responsible towards broader society. New business models such as Creating Shared Value will emerge. Capitalism will survive but in a much more sophisticated and refined way. Values will represent a key way in which people are led and customers are attracted to organisations.
  • Turbulence is the normal: We are living during a major revolutionary period. The ways in which people live work and play will dramatically change over the next two decades. New global powers will emerge and people on the whole will become wealthier. However, there will be a huge demand on resources especially water. Wars over water will be fought. There will be several financial bubbles and crashes (up to 12 over the next 40 years)
  • Workforce evolution: Aging will be another major theme. The number of elderly will explode, and perhaps surprisingly, 90% of this growth will take place in emerging markets.  Retirement, or non-retirement will increasingly be a major theme. We predict conflict in the organisation as a result of younger employees being unable to progress as retirement age increases and people stay on working longer. This will require a complete rethink of how people are promoted, motivated and managed.

Our blog post today comes from Dean van Leeuwen;  an intellectual adventurer, scholar of the new world of work and customer experience alchemist, sought after speaker, and one of the co-founders of TomorrowToday UK.  For more information on our team in the UK please don’t hesitate to visit their website and say hello. We look forward to including blog posts from this team on a regular basis going forward. 

The need for Social Reinvention

Posted on: October 27th, 2011 by admin-kablooey 4 Comments

When you drop a mentos mint into a bottle of Diet Coke the rough edges of the Mentos are filled with Diet Coke and a chemical reaction takes place producing CO2 . The CO2 causes the Diet Coke to fizz more than usual and the liquid is forced through the funnel shape at the top of the bottle. The funnel then creates additional pressure and the liquid explodes out of the spout of the Diet Coke bottle.

The end result? A huge mess!!

Social ReinventionThe interesting thing is that two scientists/entertainers have found a way to harness the power of Diet Coke and Mentos to create a Rocket Car powered only by Diet Coke and Mentos.

Granted the car only went 222 feet but this is still a remarkable transition from a ‘mess’ to a form of ‘transportation’.

I want to use this illustration to draw a parallel between social media and business.

Think about replacing the Mentos with social media and the Diet Coke is the industry that you operate in.

Social media has already been ‘dropped’ into your industry. This has created cases for concern as well as opportunities that never existed before.

It seems that some businesses that adopt social media seem to end in a mess. We think about examples like Nestle’s PR nightmare, GAP’s rebranding and Woolworths decision to remove Christian magazines from their shelves. These business adopted the use of social media without a clear understanding of how social media and more specifically the new business communication shift affects their industry and consumers.

These businesses have learnt the hard way that social media represents a communication shift that expects their business practices to involve the customer more, take the customer seriously and respond to external customer pressure with a clear and direct message. In essence these businesses are learning to deal with a new and more transparent communication style that holds business accountable to the customer by the customer.

There are plenty of examples out their where businesses have leveraged the power of social media to affect good change in their industry and win the vote of the customer.

Pepsi successfully leveraged social media to it’s advantage during the 2010 World Cup, and South Africa were branded a vibrant, joyous and courful nation as it’s visitors kicked up a social media storm about the #vuvuzela! Pepsi’s example was more calculated and strategic than the South Africa example but the positive impact was felt around the world. In these cases, social media and business were able to combine it’s forces and build a rocket car of success.

However, social media success is going beyond marketing to consumers and is starting to show more value in new industries. In each industry, social media technology open up the opportunity to create new competitive advantages and change the way that the industry operates.

A few new competitive advantages that have been sighted by at TomorrowToday are:

1) Social Media allows recruitment industries to actively headhunt new talent. The new competitive advantage will be for agencies to harness social media to allow them to find and approach hot new talent. This is a sharp comparison to the current competitive advantage of building databases through the internet and other technologies of a wide variety of talent.

2) coupled with the recruitment industry shift, career management is changing. The new competitive advantage will be to have a current and active social media presence that promotes your value as an employee. This type of personal branding will become imperative for career management as agencies shift towards their new competitive advantage.

3) project management will experience shifts towards harnessing crowd sourcing technologies both internally and externally to solve problems, manage projects, get things done and manage people.

4) training and leadership development will shift towards online systems that bring social interaction into the online learning environment. People will be able to engage each other in conversation, both in their own time and in real time engagements. They will be able to argue their stand points and grapple with the subject content they are learning. This type of social interaction always helps people come to grips with their learning in a more tangible manner. Social learning platforms can also adopt standard social technology practices that pay toward peoples personal brand and ego. Using ramification techniques will help to create a competitive environment online which works well to increase participation and improve results.

At TomorrowToday we believe that social reinvention is an important part of future-proofing your business. It has become an imperative that business executive and department heads start to seriously consider the impact that social media and digital technology will have on their business.

If you would like to raise this topic at your next conference please contact us to book Mike Saunders and his presentation Social Reinvention.

The New World of Work – What does it look like?

Posted on: May 30th, 2011 by admin-kablooey No Comments

The New World of Work. You can’t go a week reading this Blog without reading the phrase once, twice and even thirty seven times. It’s what we do at TomorrowToday. It’s what we’re about. We eat, read, sleep and do our best to capture and communicate all about the New World of Work.

This week (tomorrow) we have an iPad for Business Course. We’re running it for two reasons:

  • We meet people all the time who are buying iPads and haven’t got people in their world who can help them realise the amazing potential that sits within them. So the course meets a need.
  • More importantly, we see the iPad as part of the New World of Work!

Not that you can’t enter the New World of Work without one, but they certainly are an indication of the journey we’re taking in our personal and business worlds. Laptops have become to large and cumbersome, and phones just don’t do as much as we need. The iPad is somewhere in the middle. It doesn’t replace either one, but it’s a great combination.

But forget the beauty of the device. What interests me is what it allows us to do. Hundreds of apps floating around waiting to change my world. Enabling me to do things faster, smarter, and even allowing me to do things I couldn’t previously do.

In September we’re going to be running a full day dedicated to the New World of Work. Specifically attempting to practically showcase the New World of Work. We talk so often about it. We write up so many examples and case studies. We figured it’s time to assemble real people, in real companies, doing real business, who are showing signs of a new way of approaching the way they work.

If you’d like to receive updated information about this, please drop a mail to Kelly Boshard.

And if you think you’ve seen a glimpse of the future in a company you’ve come across, please comment below. We’d love to connect with them. We want to make sure we’ve got the best possible people assembled on that day.


PODCAST – Graeme Codrington speaks to some trends around the New World of Work

Posted on: June 21st, 2010 by admin-kablooey No Comments

Graeme Codrington’s website describes him as:

an expert on the new world of work and multi-generational workplaces. He is a keynote presenter, author, futurist, facilitator and strategy consultant working across multiple industries and sectors. He blends cutting-edge research, thought leading insights with humour, a conversational style and multimedia-driven presentations to create unforgettable experiences that add real value.

I’ve worked with Graeme for 8 years now, and without too much duress, acknowledge 99% of the description : )

He’s always an interesting person to speak to as he continues to bring new and interesting thoughts to the table. Not just in his subjects of passion, but in almost anything you’re talking about. It was therefore great to be able to track him down while speaking at a conference in Spain to ask him to talk more about the New World of Work.

If you’d like to listen to this audio track please click on the following:

A breakup, bowiechick, webcams and Logitech’s increased sales

Posted on: February 4th, 2010 by Graeme Codrington 3 Comments

I am currently at the F-Secure partners conference in Vienna, Austria, and have been listening to Richard Gatarski speak about a passion for social media. One incredible story illustrates the power that new social media forms have to influence brands, and how little many established companies (even those who sell products and services that are designed for this new world) know about this.

In March 2006, Melody, a teenager better known by her YouTube name, “Bowiechick”, was feeling pretty depressed. She had just broken up with her boyfriend. So, she decided to record a vlog (a video blog entry). In order to cheer herself up, she experimented with some cool software that came with her webcam. By the end of the 75 second video, she had had a bit of fun and was feeling better. She posted the result at YouTube (see it here). This clip has now been viewed nearly 2 million times!

As you could anticipate, a few of her friends saw it, and wrote notes to her, encouraging her to cheer up and move on. But then people started asking her about the software she used to make the video itself. More and more people asked, so she created a little video to explain how her Logitech webcam and software worked. This 2 minute video has been viewed over 3 million times. Watch it here.