Posts Tagged ‘PodCast’

PODCAST – Great early interview of Mark Zuckerberg of ‘The FaceBook’

Posted on: June 3rd, 2010 by admin-kablooey 1 Comment

I don’t know how I got it, but I found myself listening to a 56 minute interview of Mark Zuckerberg while driving the other day. Truth be told it took me 3 days to listen to it (wasn’t in my car long enough).

But it was a great interview. Great because, in my opinion, Mark Zuckerberg didn’t have a clue as to what he had in his hands when they first got started. The interview is in the early days, dated October 2005. In the days when it was still being called ‘The FaceBook’. How funny that sounded.

It’s one of those interviews that he’ll possibly feel a little silly about, should he listen to it today?

  • He talked about not liking the term ‘social network’ and that The FaceBook was a directory and not a social network
  • He was asked if they’d take The FaceBook to other universities (where it started) around the world. He sounded unsure as to whether the international community would be all that interested?
  • He talked about how he almost folded the project at one point because it didn’t look like it had a future.

It’s one of those interviews that reminds the mortals like me that giants like ‘The FaceBook’ didn’t necessarily start with a grand master plan. It was more about putting one foot in front of the other and taking it step by step. I found a lot of encouragement listening as I giggled along reflecting on how far ‘The FaceBook’ has come.

I’ve uploaded the interview into the TomorrowToday PodCast Feed. You can pick it up here:

  • Subscribe to the ‘TomorrowToday PodCast Feed’ on iTunes here
  • Go to the RSS feed in your browser

The challenge of multiple communication channels

Posted on: April 29th, 2010 by admin-kablooey No Comments

One of the challenges the internet has created is an unthinkable number of channels through which to broadcast. Of course none of us make use of every channel, but there is always someone using a channel we’re not. And so if you want to communicate to them the days of taking the attitude of ‘you just come to us’ is over. Chances are, because they’re not engaging with your channel is that they don’t even know about you. And so if you want to find them, you’ve got to insert yourself into their space. It doesn’t end there, because each channel requires a different format for your content. You don’t just write an article or record a podcast and hope it translates easily into each space. No! You’ve got to take whatever you start with and continually adjust it to whatever context you’re going to post it to.

And if you’re like me, then you’ve got a headache just thinking about the ‘how’ of taking your message to as many platforms as possible. What I have learned is that the ability to do this is getting easier and easier (in terms of tools available), and the more I learn about new channels the more competent I feel and become in my distribution efforts.

With that as a pre-amble, let me tell you about my latest adventure….

I took the e-zine article (Five Practical Steps to Retain Talent) that I produce for TomorrowTodayeach month (it gets sent to around 11 000 people via e-mail), posted it onto our blog, built a short presentation and built a video PodCast. The video file was then uploaded to iTunes andYouTube.

I don’t know if this sounds like a lot to you? It exhausted me. Took me 1.5 days to work it all out, learn new skills and get it all to a place I was reasonably happy with. Of course next time around it’ll take far less time and in my experience always better quality.

Here’s the video below from YouTube.

PodCast Update – Trends shaping business in the next few years

Posted on: April 9th, 2010 by admin-kablooey No Comments

We’ve just added a new PodCast to the TomorrowToday feed. It features a conversation between Dean van Leeuwen and Graeme Codrington about some trends facing business during the next few years.

Amongst other things, they talk about talented companies as opposed to talented individuals and ‘what happens after what come next’, a look at 5 trends that have been accelerated by the economic crisis we’re emerging from.

If you’d like to listen to this audio track please click on the following:

PodCast Update – Radical Proposal for Executive Pay

Posted on: March 23rd, 2010 by admin-kablooey 1 Comment

Graeme Codrington recently wrote about a ‘radical proposal for Executive pay‘.Here’s an exert from the post:

A century ago, executives earned anywhere between 3 and 20 times what the average worker in their factories earned. According to research by global human capital and risk management firm, Towers Perrin (now Towers Watson), in 1965, CEO pay was 26 times that of their average worker. This is looking at the total packages, rather than base salary. By 1980, this had risen to 40 times. In 1989, it was 72 times. In 1999 it had risen to 310 times, and by 2004 CEO pay had reached 500 times that of the average worker in their firm. In some companies by 2010, this had jumped to over 1,000 times. (In pure salary terms, in 2008, US executives took home 319 times more than the average worker, according to a report linked to the Guardian’s salary survey).

If you’d like to listen to it as a PodCast:

  1. Click here to download straight into iTunes
  2. Click here to listen to the RSS Feed in your web browser