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Tuesday Tip: 3 Steps for delivering meaningfulness and creating competitive advantage

Posted on: November 8th, 2016 by Dean van Leeuwen No Comments

  If your organisation suddenly disappeared would it leave a hole no one could fill or would customers respond saying what hole? Being efficient and effective no longer guarantees competitiveness, rather delivering meaningfulness does. Here are three steps that you can follow for delivering meaningfulness: Step One: Ask yourself, within my world of influence, what is broken? […]

A Framework for Building Competitive Advantage

Posted on: February 3rd, 2016 by Dean van Leeuwen No Comments

“So overwhelming was the response to my appeal that it seemed as though all the men of Great Britain were determined to accompany me,” said adventurer and explorer Ernest Shackleton following the placement of his newspaper advert: “Men wanted for hazardous journey to the south pole. Small wages, bitter cold, long months of complete darkness, […]