Posts Tagged ‘South Africa’

Top 20 Websites in South Africa 2012

Posted on: March 13th, 2012 by admin-kablooey No Comments

Over the last few years I have been tracking the Top 20 most popular websites in South Africa. Comparing 2010 and 2011 results revealed that social media was definitely growing as a high priority for South Africans.

In this analysis there are some interesting and valuable pieces of information we can observe.

LinkedIn beats Twitter

LinkedIn has taken the third place as the most popular social network in South Africa. I have seen this coming for some time as more and more professionals have been taking to LinkedIn to improve their networking skills. My personal LinkedIn profile currently connects me to more people than my Facebook profile.

The rise of LinkedIn makes it clearly evident that business to business marketing become a priority through social networking. In addition, this places LinkedIn firmly in the South African recruitment industry as a network with a powerful database of industry professionals across South Africa.

First National Bank comes out on top

Banking has always been a popular activity for South Africans online. In 2010 we saw Standard Bank as the bank of choice but over the last few years FNB has comfortably claimed the first position a the online bank of choice.

FNB offers its online clients first rate online banking (although every bank has a pretty decent Internet banking service) and the big plus (which caused me to change my banking to FNB) was the iPhone app and easy connection to PayPal. FNB has done a fantastic job at identifying the needs of South Africans and offering services that appeal to them. Congratulations FNB!

To all those who are interested here is the complete list of the Top 20 websites in South Africa in 2012:

  1. Google South Africa
  2. Facebook
  3. Google
  4. YouTube
  5. Yahoo
  6. Gumtree
  7. Wikipedia
  8. LinkedIn
  9. News24
  10. Bid or Buy
  11. Twitter
  12. First National Bank
  13. Blogspot
  14. StandardBank South Africa
  15. ABSA
  16. Windows Live
  17. Amazon
  18. Independent Online
  19. WordPress.com
  20. Microsoft Corporation

Top 20 Websites in South Africa 2012 originally posted on Mike Saunders – Keynote Speaker and Social Media Coach



Linkedin in South Africa has grown by 83%

Posted on: September 14th, 2011 by admin-kablooey No Comments

Over the past few months I havebeen looking extensively at the topic of Social Reinvention. This is the process of reinventing our business to incorporate social media and social technology. I have come to believe that this is imperative for business to adopt in order to claim a competitive advantage in the future.

Whilst doing this research I created this infographic to show the impact if Linkedin in South Africa. I think it shows very clearly that business people and organisations need to start networking this very popular business social network.



Linkedin in South Africa
Infographic created by DigitLab the social media agency

Recruitment Trend Shifts in South Africa

Posted on: April 19th, 2011 by admin-kablooey 2 Comments

The recruitment industry in South Africa looks like it is on the rise for the first time in two and a half years. Human Resources South Africa reported “employment grew by 5.6% during March.”

As business slowly starts to find its feet again after a rough few years in the global economy recruiters are looking for good people to take their companies forward. “The aim and challenges of recruitment in South Africa is to put the right person, at the right place, at the right time in the organisation. By doing this the company should hopefully improve their organisational performance and increase the efficiency and effectiveness of the company ” (Human Resources South Africa)

Social Media RecruitmentWhat are the trends being used that are shifting the way the recruitment industry works? There are two obvious and high impact trends that have risen out of social media and online technology that are worth looking at:

Move Towards Headhunting

Wall Street Journal makes an interesting observation that social media has made headhunting easier and cheaper. Networking websites like Linkedin have opened the door to finding people based on expertise, experience and CV. We are able to see immediate recommendations of people we are thinking about hiring and can make more comprehensive decisions about people before starting the interview process.

On a global scale we see business looking to decrease their job board subscriptions and move towards using social technology like Facebook and Linkedin to find great employees. The general consensus being that jobs boards create too many unqualified leads that waste HR time. Social Media channels however, allow recruiter to check out potential candidates before the invitation is sent. Leaving the power of selection in the hands of the recruiter and not with the job seeker.

Search Tools vs Career Portals

Search based jobs websites

Google has successfully created a search culture. When we need something we search for it – usually in Google. The same happens in recruitment. We find that candidates will turn to Google before they turn to job and career portals, simply because thats what they know.

Search works differently to portals. Portals let people browse though positions and candidates available in the network. Search allows you to scour the internet for exactly what you are looking for without bias to a particular website. This is where Indeed comes in. A South African Jobs Search Engine that searches all job sites, classified and any other source it can find to produce a search result for exactly the job you are looking for, allowing you to apply for the position of your dreams quickly and easily.

The impact of search based tools vs directory tools online to find employment may very well change the way we promote our job openings. An easy example would be that we need to start considering our the Search Engine Optimisation of every single job post and there may even be opportunity in using advertising vehicles like Google Adwords to promote top positions.

Career Portals need to integrate with social technology

Jobs.co.za have recently started using the Linkedin API allowing candidates to update their profiles directly from their Linkedin Profile. They have also opened up the possibility “or its members to register, search for jobs, create job alerts, see who’s hiring and find useful career advice all directly from the Facebook page.” (Bizcommunity) All of this social media integration is simply in aid of making it simpler and easier to recruiters to find candidates.

This level of social media integration is the only way, I believe, that Jobs and Career portals can remain relevant in the recruitment industry. Although we are not seeing these portals opening up headhunting opportunities like Linkedin, this is still a step in the right direction.

 

Short Study: Generation Y in South Africa

Posted on: March 2nd, 2011 by admin-kablooey 8 Comments

Over the last month Mike Saunders and a few associates ran a small study on Generation Y in South Africa. We interviewed 144 students with an average age of 18 years old. The gender split was 60% female and 40% male.

Generation-Y-in-South-AfricaThe findings were quite interesting and echoed many generalizations about generation Y.

In South Africa, Generation Y uses digital platforms for communication and prefer Facebook and BBM over any other communication tool. Email continues to lose its effectiveness as a communication vehicle with this generation.

Google is starting to lose search market share to Facebook as 50% of Gen Y chooses to use Facebook as a search engine over Google.

Although MXit is popular it’s loyalty is much lower (less than one hour a day) than Facebook (up to five hours per day).

When given the choice Gen Y chose the internet over magazines, their cellphone over the internet and tertiary education over their cell phone. They are also a healthy bunch of individuals choosing healthy food over junk food, restaurants over fast food and bottled water over fizzy drinks.

Click Here for a complete list of some of our findings

What it means to “be British” – a response to Nick Griffin

Posted on: October 24th, 2009 by Graeme Codrington No Comments

Like 8 million other Britons, I watched BBC’s “Question Time” on Thursday night. Nick Griffin, the head of the British National Party (a right wing party who restrict membership to white’s only and want to keep Britain “British” – by which they mean white, Caucasian) was given a place on the stage alongside other panel members. Click here to see a list of uploaded YouTube clips of the hour long Question Time.

Besides the fact that the BNP’s central issue of race is abhorrent, it is also an impossibility for them to actually enforce (or even define). They want Britain to be for those who “aboriginal” Britons – for the “original inhabitants”. They claim that this goes back 17,000 years, and is irrefutably about white people (not English speaking, of course, but they come very close to claiming this in their made up histories on their website). They want a complete halt to all immigration, and a return to a white Britain.

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Brrr is kewl in South Africa

Posted on: June 3rd, 2009 by admin-kablooey No Comments

Thanks to my friend Bev from SimonSays Communications for this link.

The Sunday Times announced it’s ‘Times Generation Next’ cool brands survey results on 28 May 2009.

5000 tweens, teens and young adults between the ages of 8-22 were polled on their coolest brands, and Coke came out on tops with it’s Brrrr campaign.

Bizcommunity.com covered the results, and one interesting comment relating to the attitude of this segment and the economic downturn according to Jason Levin (MD of HDI Youth Marketeers) was,

“Young South Africans, unshaken by economic downturn, are as brand conscious as ever. Although there were some interesting shifts in the top rankers in some categories, we see growing similarity in votes by region, gender, race and sometimes even age around the coolest brands.”

For the rest of the results read the full article here. Nokia, Samsung, Nike, Puma, Sun City, Edgars, SAA, Mango, D&G, Levis and others all had a mention in achieving top spots or moving down the list from previous years.