Posts Tagged ‘ted’

My Public Apology to Chris Anderson

Posted on: July 11th, 2011 by admin-kablooey No Comments

This is a formal and public apology to Chris Anderson.┬áChris has a sense of humour, and I got caught out.┬áChris is one of the main drivers behind TED, and he’s also a co-author of The Email Charter.

A week or so ago I followed a link to The Email Charter,

The Email Charter was created in response to widespread acknowledgement that email is getting out of hand for many people. It started life as a blog post by TED Curator Chris Anderson and TED Scribe Jane Wulf. The idea struck a chord. More than 45,000 people read the post and and it generated hundreds of tweets, comments and suggestions. That is how the final Charter was shaped.

and posted this Tweet….

 

I love clever people, and I discovered Chris is doubly clever, much to my embarrassment. Firstly, he or a very fancy system are tracking tweets, because he responded to my Tweet, asking me to go and click the link I whined about in my tweet. I did and found that the link they ask you to click to join their mailing list (it has a warning that says ‘Don’t Click This’) returns the following….

 

A big apology to you Chris. You got me. I hate clever people : )

Can losing control online actually benefit your business?

Posted on: November 17th, 2010 by admin-kablooey No Comments

Social media guru’s the world over will tell you that if you want to get into social media do your best not to own your content. This is a difficult concept to understand. Control is all we know. How can something benefit me if I don’t make sure it does?

Well this video from TED shows us just how Greenpeace fought the control battle and lost. They lost the control battle but won the battle that really mattered – SAVING THE WHALES!! (more…)

How YouTube manages copyright

Posted on: October 27th, 2010 by admin-kablooey No Comments

I wrote about this on my blog a few weeks ago and thought it was worth sharing withthe connection economy audience as well. Youtube is often under the microscope regarding it copyright issues. Essentially uploading copywritten material (TV and Music) can can have a large impact on bottom line for specific industries.

YouTube has finally designed a solution to the copyright problems it experiences. What’s more interesting is that YouTube has been able to do this without simply blocking unauthorised videos.Rather it has managed to provide a better user experience that encourages higher use of the website and increased profits for the content owner involved. (more…)

Sir Ken Robinson – 30 minutes of inspiration about learning and the future of education

Posted on: May 24th, 2010 by Graeme Codrington 1 Comment

I am a huge fan of Sir Ken Robinson. He has spoken twice at the TED conferences – once in 2006, and again earlier this year. His two talks follow on from each other, as he talks so brilliantly about education and how we can help the next generation access their futures through creativity in education.

He is a remarkable speaker. I have embedded both videos below so you can watch them in sequence:

Right Brain people will be a-head in the future

Posted on: May 14th, 2010 by admin-kablooey 1 Comment

Ted.com is one of the best internet resources I’ve ever come across for short, powerful and interesting inputs on a broad cross-section of topics that loosely fall into the categories of Technology, Environment and Design (TED). Most inputs have a future focus, and one of the themes I’ve often picked up on has to do with what we’ll need, as human beings, to compete in the future. Interestingly it’s not going to be only each other we have to compete against, it’s also going to be technology.

This is not unprecedented either. Over the last 200 years or so, many countries around the world have seen their workforce move from Industrial type activity to Service orientated activity. One statistic I’ve seen has the US population moving from a 98% industrial type workforce (1820) to just 2.5% (2000). There’s no doubt that technology’s new focus is in the service industry, as computers and machines take over roles people have filled. Call centers, processing departments, flying planes, medicine, education, tourism (think GPS and augmented reality), etc, etc.

So how do we compete? What will we do when technology replaces us once again? The response of many is that it will never happen, but it has before, and there’s no reason to think it wont again.

Dan Pink is a contributor at TED.com. If you’ve seen him on TED then you’ll know his talk on re-thinking rewards and motivation. I was recently alerted to another short input of his on YouTube, via a friend on Twitter (@MJH1004)

In this input, ‘Education and the Changing World of Work, Pink suggests that left brain activity has dominated the way in which we’ve worked up until now. Of course, those of us with dominant left brain abilities have succeeded in this particular paradigm. Technology, however, is stepping into left brain spaces, leaving a massive need for right brain abilities (it will be all that’s left for us to do). It’s our right brain that is creative, sees opportunities where our left brain doesn’t. People with dominant right brains are the most valuable in this new world of work, suggests Pink.

Dan Pink isn’t the only one suggesting this. Another great TED input (my favourite) is by Sir Ken Robinson (recently released his book, The Element) talking about whether Schools Kill Creativity. He makes similar points.

Of course all the right brained people smile a little at this thought. They’re the ones who struggled at school and university. They’re the one’s who’ve battled to get ahead in traditional business models. They’ve been on the fringe for a long time. Labeled as outsiders, the weirdoes, the dreamers, the impractical, the nice-to-haves when you’re smoking a doobee, but the not-so-nice-to-haves when you’re trying to run the world. The idea of an about turn on who’s valuable into the future is an attractive fantasy for right brain dominated people. Let’s hope they dream less about that day, and instead work out how they’re going to capitalise on it : )

Here’s Dan Pink on Education and the Future World of Work.


Surprise! Creating experiences for your customers

Posted on: October 15th, 2009 by Graeme Codrington 1 Comment

For many years now, we’ve been telling our clients that one of the keys to connecting with younger customers (Generations X and Y) is to add an experience to your offering. No longer are the traditional “Ps” of marketing (product, price, placement and promotion – and even people) enough. You need to create experiences that transcend these, and give customers a further reason to connect with you.

Some people are talking about tribes (see, for example, a great video by Seth Godin at TED.com). Others are doing funky stuff with their stores (Walt Disney have Steve Jobs to turn their stores in mini theme parks, for example). There are countless examples of creating experiences that develop your brand (Red Bull are geniuses at this).

But here’s a new one…

Hipstery ask their customers to fill in a questionnaire about yourself. They then choose a T-shirt design for you, and send it to you. It remains a surprise until you open the package. This adds an interesting thrill to the boring task of choosing a T-shirt.

It seems that while most companies are providing ever more choice and ever more information, there is a growing trend of businesses relieving consumers of the burden of decision, and helping them make choices. Obviously this can go wrong. So Hipstery will replace any t-shirts that customers don’t like, with the option of a refund if they’re wrong the second time too. Sometimes a lack of choice is a good thing, especially if it is used to surprise and delight consumers.

Nice one.