Posts Tagged ‘trends’

Top 7 Trends for Social Media in 2014

Posted on: November 22nd, 2013 by admin-kablooey 3 Comments

Going into 2014 I have spent some time looking into the predicted trends and have highlighted a few that I believe will take place in 2014.

Image based content will increase

This is a no-brainer but should be said. Image based content is becoming a high priority in social network content strategies to gain better traction. In addition, brand will start to explore branded content in social channels to establish a stinger and deeper brand connection.

Social marketing will combine real world and online world 

Top Trends in Social Media 2014Designing a social campaign means to provide the key elements of personalisation, consumer voice and community. It will become a key success for marketers to focus on designing combined physical and digital experiences in order to create moments of serendipity for the clients and consumers. A fantastic example of this Coca Cola and Carling Black Label.

Rise of Short Video

People hate wasting time. I find myself, like many others, looking at the length of the video before deciding to watch it. Anything more than three minutes and I am not usually interested.

Short video is making waves in the marketing world with popular networks like Vine building around the concept. Instagram’s video upload has added popularity to this trends and brands are already experimenting with video to share brand experiences. Check out the Yuppie Chef Instagram profile to see how they are using video to let customers into the everyday life of their business.

A great educational youtube channel Minute Physics  shares physics lessons in one minute. With a little over 2 million views its proving a very successful education channel.

B2B will find more success through education rather than conversation

In the past B2C (business to consumer) companies have had success in social media channels by creating conversation and inviting the consumers to join them. B2B (business to business) organisations saw this success and decided to adopt the same strategy.

Over the past few years B2B organisations are maturing in their understanding of their social analytics and are realising that conversation is possible in their industries but not necessarily the most valuable marketing component.

In 2014 we will see more B2B organisation move towards education strategies instead of conversation strategies. Educating customers on the value and potential of their services.

Content Marketing becomes more targeted

recent article by Forrester analyst Ryan Skinner revealed how distribution, and specifically earned media, is a core component to successful content marketing.

The basic truth is that marketers are asking the wrong question. Marketers want to know how to create better content, the question should be “how do I get my content in front of the right people?”

“As organizations continue to focus on using paid, owned and earned media to increase branded content distribution, social media can be used as a support mechanism to enhance distribution to relevant audiences on social media. Brands that enhance paid and earned media campaigns by distributing this content to relevant audiences on social networks can develop an edge in their respective industries.” says Ryan Skinner

Internal Social networks will find their place

Over the past few years we have been exploring the potential in using internal social networks for better business efficiencies. We have found that ESN (enterprise social networks) provide opportunities to improves employee productivity, decrease operational costs, collect human capital data and provide an intuitive knowledge centre in the business.

Microsoft and IBM have both launched and implemented ESN products into their client projects and businesses are moving beyond the experimental stage providing case studies that can be used for new organisations exploring ESN potential.

Social Media data collection will come under scrutiny

Many social media campaigns focus on the collection and use of personal data. In South Africa the POPI Act (Protection of Personal Information) will come into play in 2014 and change the way in which this data can be used and reused. In the same light as developed economies, business in developing economies who process personal information will be highlighted and scrutinised.

What’s your digital lifestyle?

Posted on: December 1st, 2010 by admin-kablooey 6 Comments

I am a firm believer that every person hasa certian level of digital integration in their lifestyle. The is something in almost all of us that uses the digital landscape in someway or another. This is what excites me about digital media – its different for everyone.

Each person experiences the digital landscape in their own way, from their own vantage point and with their own personal agenda. This is the Consumer 2.0 I have spoken about before. I go into this in more detail in our presentation but I wanted to share a bit of insight into a study by TNS Surveys which outlines six digital lifestyles. These are:

INFLUENCERS

The internet is an integral part of my life. I’m young and a big mobile Internet user and generally access everywhere, all of the time. I’m a blogger, a passionate social networker with many social network friends. I’m also a big online shopper, even via my mobile. I want to make sure as many people as possible hear my online voice.

COMMUNICATORS

I just love talking and expressing myself, whether that’s face to face, on a fixed line, mobile or on social networking sites, instant messaging or just emailing people. I really want to express myself in the online world in the way that I can’t in the offline one. I tend to be a smart phone user and I’m connecting online from my mobile, at home, at work or at college.

KNOWLEDGE-SEEKERS

I use the internet to gain knowledge, information and to educate myself about the world. I’m not very interested in social networking but I do want to hear from like-minded people especially to help me make purchase decisions. I’m very interested in the latest thing.

NETWORKERS

The internet is important for me to establish and maintain relationships. I have a busy life whether it’s my profession or managing the home. I use things like social networking to keep in touch with people I wouldn’t have time to otherwise. I’m a big home internet home user and I’m very open to talking to brands and looking for promotions. That said I’m not really the kind of person to voice my opinions online.

ASPIRERS

I’m looking to create a personal space online. I’m very new to the Internet and I’m accessing via mobile and internet cafes but mostly from home. I’m not doing a great deal at the moment online but I’m desperate to do more of everything, especially from a mobile device.

FUNCTIONALS

The internet is a functional tool, I don’t want to express myself online. I like emailing, checking the news, sport & weather but also online shopping. I’m really not interested in anything new (like social networking )and I am worried about data privacy and security. I am older and have been using the internet for a long time.

Which one are you?

I would love to hear your comments on which digital lifestyle most described you. Feel free to comment. Thank you

PODCAST – Graeme Codrington speaks to some trends around the New World of Work

Posted on: June 21st, 2010 by admin-kablooey No Comments

Graeme Codrington’s website describes him as:

an expert on the new world of work and multi-generational workplaces. He is a keynote presenter, author, futurist, facilitator and strategy consultant working across multiple industries and sectors. He blends cutting-edge research, thought leading insights with humour, a conversational style and multimedia-driven presentations to create unforgettable experiences that add real value.

I’ve worked with Graeme for 8 years now, and without too much duress, acknowledge 99% of the description : )

He’s always an interesting person to speak to as he continues to bring new and interesting thoughts to the table. Not just in his subjects of passion, but in almost anything you’re talking about. It was therefore great to be able to track him down while speaking at a conference in Spain to ask him to talk more about the New World of Work.

If you’d like to listen to this audio track please click on the following:

Free video course: Global trends shaping the new world of work

Posted on: June 5th, 2010 by Graeme Codrington No Comments

The team at SuccessTV do a great job of providing “bite-sized” video resources on hundreds of different topics. And all for free. Check their website out, and use the resources they make available.

I recently recorded a short video course on the key trends shaping the new world of work. This is part of my “TIDES of change” programme (click here for more information).

You can access the following videos at SuccessTV’s ManagementSuccess website:

If you’d like to book me to speak about these trends, and other disruptive forces shaping the new world of work, please contact me using this form.

PodCast Update – Trends shaping business in the next few years

Posted on: April 9th, 2010 by admin-kablooey No Comments

We’ve just added a new PodCast to the TomorrowToday feed. It features a conversation between Dean van Leeuwen and Graeme Codrington about some trends facing business during the next few years.

Amongst other things, they talk about talented companies as opposed to talented individuals and ‘what happens after what come next’, a look at 5 trends that have been accelerated by the economic crisis we’re emerging from.

If you’d like to listen to this audio track please click on the following:

CNN’s 6 job market trends for 2010

Posted on: April 6th, 2010 by Graeme Codrington No Comments

CNN Living recently carried an article by CareerBuilder.com’s Matt Ferguson. In it, he suggests that there are six key workplace trends that employers should be watching. Read his article here.

I like his list:

1. Hiring contract workers — Be open to job listings that indicate “contract” or “freelance” work. Still cautious of hiring of permanent staff, 25 percent of employers expect to employ contract workers or freelancers in the second quarter to help fill productivity gaps. Thirteen percent said they are likely to hire these workers on a permanent basis.

2. Offering internships — No matter your age, consider applying for an internship for the experience and exposure. Employers are upping their number of interns to cost-effectively add resources in the interim. Nearly one-quarter of employers said that they will be hiring interns at their location in the second quarter.

3. Hiring for social media — Market your social media savvy. As social media rapidly gains popularity among consumers and businesses, employers are taking notice and plan to add jobs and responsibilities related to Web 2.0. Nearly one-in-ten employers plan to hire a new employee in the second quarter to focus on social media. An additional 13 percent plan to add social media management to a current employee’s responsibilities.

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CNN's 6 job market trends for 2010

Posted on: April 6th, 2010 by Graeme Codrington No Comments

CNN Living recently carried an article by CareerBuilder.com’s Matt Ferguson. In it, he suggests that there are six key workplace trends that employers should be watching. Read his article here.

I like his list:

1. Hiring contract workers — Be open to job listings that indicate “contract” or “freelance” work. Still cautious of hiring of permanent staff, 25 percent of employers expect to employ contract workers or freelancers in the second quarter to help fill productivity gaps. Thirteen percent said they are likely to hire these workers on a permanent basis.

2. Offering internships — No matter your age, consider applying for an internship for the experience and exposure. Employers are upping their number of interns to cost-effectively add resources in the interim. Nearly one-quarter of employers said that they will be hiring interns at their location in the second quarter.

3. Hiring for social media — Market your social media savvy. As social media rapidly gains popularity among consumers and businesses, employers are taking notice and plan to add jobs and responsibilities related to Web 2.0. Nearly one-in-ten employers plan to hire a new employee in the second quarter to focus on social media. An additional 13 percent plan to add social media management to a current employee’s responsibilities.

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2010 will be an important – but bad – year for green business

Posted on: January 4th, 2010 by Graeme Codrington 1 Comment

Cop15, the global conference in Copenhagen last year, produced about as much as anyone could have expected (a lot less than was hoped) – a fudged solution that requires much further discussion and negotiation. And in the UK, the CRC Energy Efficiency Scheme (the renamed Carbon Reduction Commitment) initial deadline for creating baselines was pushed out a year to April 2011. It’s unlikely the USA will be able to get to a final cap and trade agreement into legislation during 2010 (the American Clean Energy and Security Act of 2009 must still pass through the Senate). While China made positive noises before Cop15, it seems that they were really sticky in Copenhagen and were a big reason that the final agreement did not include any operational terms.

With all of these issues in mind, it seems clear that 2010 is likely to be a year of talks and discussions, but very little action. For companies involved in green industries this will be frustrating. Many of these companies are startups, gearing up for the expected demand in sustainability issues (technology, consulting, business processes, engineering, energy, and much more). But many of them won’t survive another year of waiting and delays in implementation and client demand. It seems likely they will have to.

Companies that are keen on implementing green strategies (for whatever reason) have probably started to do this already. Companies looking for an excuse to delay implementation, however, will have plenty of excuses in 2010. They’re likely to keep delaying. They’ll do so until they’re forced to change (and that’s the main reason I support emissions trading legislation!).

So, 2010 will not be a good year for those involved in the sustainability industry. But it is an important year nevertheless. It’s important to continue lobbying. It’s important to continue to search for the best solutions and the best processes that will not only produce the best outcomes, but will also be compelling for those who are not yet convinced that anything needs to be done. It’s an important year for science – more must be done to show the scientific evidence of climate change and the need for changes in our lifestyles. And it’s an important year for venture capitalists, who must try to separate out those startups that truly have something to offer from those that are just taking a chance on the bandwagon (remember the shakeup in the online IT industry just 10 years ago?).

Why unemployment will rise as the economy recovers in 2010

Posted on: December 17th, 2009 by Graeme Codrington 6 Comments

This is a simple insight, but might help a few people as they think ahead to 2010. At this time of year it is fashionable to make all sorts of predictions for the year ahead – since I am a futurist and make my money by helping people to make sense of the new world of work, I’d better put my money where my mouth is.

I believe that 2010 will see a slow, but consistent economic recovery throughout the world. I would hope that the new UK government would have the guts to cleanse the banking industry, by demanding a full audit and accounting of their liabilities. But I doubt this will happen. Nevertheless it appears that the last of great banking surprises has now come and gone, and that we can start to rebuild. Growth will probably start first in technology, medical and green industries, with a slow growth in construction. But construction has a problem coming as government money that has been brought forward from future years runs out. And that will probably be the biggest factor that inhibits growth and keeps it slow and steady.

One indicator, however, will put some people off and confuse many pundits. Unemployment is likely to rise and keep rising in 2010. Many will take this as a sign that the recovery is not happening. But they would be wrong. This is a simple lesson in knowing what a trend actually tells you.

In most countries, the unemployment figure is actually the number of people who have signed up for unemployment benefits or assistance. In many countries, it is actually the number of people who are actively seeking work. In the midst of a deep recession, as we have experienced over the past year, many people who are actually unemployed don’t bother to register themselves as job seekers. They reason that there’s no point. But as news of a recovery begins to seep through the media, their hopes begin to rise and they sign up as job seekers, hoping to find work.

And that’s why official unemployment figures will probably rise as the economy begins to recover.

It’s not going to be easy to be a strategist next year. 2010 is going to be a wild year. And my guess is that fortune will favour the brave… and the well informed.

TIDES of Change: the five trends disrupting business in the next 5 years

Posted on: December 3rd, 2009 by Graeme Codrington 9 Comments

Updated in May 2010

Download a copy of this article in PDF format – right click here. The contents of this article can be presented as a keynote or a workshop for your team. Contact our UK or South African offices to find out how.


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As the world slowly emerges out of recession over the next few years, it will become increasingly clear that this was more than just an economic downturn. Disruptive forces are significantly reshaping the world of work. Some of these changes have been brewing for a decade or more – and now this recession has exacerbated their influence and speeded up their effects. Companies that have survived the downturn need to shift their focus to surviving the upturn. We are not ever going to “get back to normal” – a new normal is emerging for everyone, everywhere.

The most successful companies will be those that find ways to be strategically responsive. To do this, it is important that everyone – at every level of the organisation – has an understanding of the forces that will be shaping the next decade. Some key trends that were already vaguely evident a few years ago have now been catalysed by the downturn, and will fundamentally change the way we work, the rules of the game and the methods by which companies will gain and retain competitive advantage in their industries. When your people understand this, they can contribute meaningfully to your company’s success. You can develop these insights through regular analysis of your environment and strategic conversations throughout your organisation with all of your people. Their understanding will help them buy into your vision and strategies. And it is also essential for problem solving, creativity, innovation and the proactive identification of opportunities and threats in your industry and marketplace.

There are at least five key drivers of disruptive change that every organisation in every industry and sector needs to track. These are the T.I.D.E.S. of change. (It’s a corny acronym, I know, but hopefully it will help with both remembering the framework, as well as making it easy to use on a regular basis in team meetings and informal conversations throughout your organisation). Here then are the key drivers of disruptive change in the next decade, and some questions to ask yourself and your teams as you plan to respond to them:

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