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Make things Beautiful

Posted on: February 18th, 2015 by Markus Kramer No Comments

So you have a territory of differentiation. But more often than not, you won’t be alone. In fact, chances are that your segment is heavily commoditized – unless you are a luxury brand, of course. Why should this be of interest? Let me try and explain this through an example: Aston Martin. Beyond the notion […]