Posts Tagged ‘youtube’

Social Media empowers Citizen Journalism

Posted on: May 29th, 2012 by admin-kablooey No Comments

After my last article about the role of social media in journalism I received an email through a friend from a journalism lecturer who shared this TED video with me.

The video is a great description of a new layer of journalism that social media has empowered. A form of journalism that places the knowledge of the crowd into the hands of responsible reporters.

This is a great example of how people can use technology in a small way to make a big difference. If enough people were to capture, record and share the happenings of a controversial event then it would be possible to bring accountability into the situation again.

Another example of how transparent our world is becoming and how shared information can be filtered through social networks to generate information from events that have already passed.

The question that sits in the back of my mind is “could a skilled social media journalist be digging deep into the social media archives of your business?”

Social Media empowers Citizen Journalism originally posted on Mike Saunders – Keynote Speaker and Social Media Coach



Short Study: Generation Y in South Africa

Posted on: March 2nd, 2011 by admin-kablooey 8 Comments

Over the last month Mike Saunders and a few associates ran a small study on Generation Y in South Africa. We interviewed 144 students with an average age of 18 years old. The gender split was 60% female and 40% male.

Generation-Y-in-South-AfricaThe findings were quite interesting and echoed many generalizations about generation Y.

In South Africa, Generation Y uses digital platforms for communication and prefer Facebook and BBM over any other communication tool. Email continues to lose its effectiveness as a communication vehicle with this generation.

Google is starting to lose search market share to Facebook as 50% of Gen Y chooses to use Facebook as a search engine over Google.

Although MXit is popular it’s loyalty is much lower (less than one hour a day) than Facebook (up to five hours per day).

When given the choice Gen Y chose the internet over magazines, their cellphone over the internet and tertiary education over their cell phone. They are also a healthy bunch of individuals choosing healthy food over junk food, restaurants over fast food and bottled water over fizzy drinks.

Click Here for a complete list of some of our findings

Great customer service will help you avoid this social media disaster

Posted on: February 2nd, 2011 by admin-kablooey No Comments

Dave Carroll wrote the infamous ‘united breaks guitars’ YouTube hit. The video received several million views and started a huge uproar against the customer service at United Airlines. This video single handedly created one of the online world’s biggest customer service headaches.

United were applauded with how they handled the situation. They approached Dave directly and dealt with his issue, even changing a few internal policies to ensure this never happened again. David later added a video to the popular video sharing website that thanks United Airlines for the way they responded.

So all is well that ends well?

Not so in this example. The biggest problem here is what took place before the YouTube hit. Dave Carroll received months of bad customer service that resulted in Carroll turning to YouTube to vent his frustrations.

The video may have never existed if United had they right customer service processes in place.

The common denominator with this case study was that employees within United were not empowered to make customer service decisions. Instead they had to follow a very rigid set of guidelines that kept them from actually solving the clients problem.

I would advise all companies who are getting into social media to ensure that they are ready to look at their organisation on a whole. Make sure that as you enter the transparent world of Social Media that you are ready to be transparent and open to the public. Social media is a fantastic tool to engage with people and this is good news. However the best way to ensure that your social media experience is a good one is to ensure that you customer experience and product quality are great.

Better to avoid the “brand destroying YouTube video” than to have a great social media response plan take action. So far David’s video has been viewed 9, 896, 546 times!

How YouTube manages copyright

Posted on: October 27th, 2010 by admin-kablooey No Comments

I wrote about this on my blog a few weeks ago and thought it was worth sharing withthe connection economy audience as well. Youtube is often under the microscope regarding it copyright issues. Essentially uploading copywritten material (TV and Music) can can have a large impact on bottom line for specific industries.

YouTube has finally designed a solution to the copyright problems it experiences. What’s more interesting is that YouTube has been able to do this without simply blocking unauthorised videos.Rather it has managed to provide a better user experience that encourages higher use of the website and increased profits for the content owner involved. (more…)

What the Chilean miners’ rescue tells us about online media consumption

Posted on: October 20th, 2010 by admin-kablooey 4 Comments

Wednesday October 13th, most of the world were watching with baited breath as the rescue mission started for thirty three Chilean miners trapped about 700 meters below the ground. All thirty three men are doing well and it seems that their only cause for concern would be dealing with the new found fame.

The media is always a good reflection of how an event captures the heart of people and this was no different. In fact this event caused a few social media records to break as people watched, followed and tweeted their support for the famous miners.

Chilean Rescue almost as popular as the Obama Election

Shortly after rescue operations announced they would start the rescue the next day (5pm on Tuesday the 12th October) traffic to online news websites surged to record the 5th largest spike in global news traffic since 2005.

online media consumption

Chilean miner rescue creates 5th largest global news traffic spike

One of the largest success factors to the increase in online media consumption has been the new technologies in streaming video of the event to online viewers. Essentially allowing CNN to broadcast 4.6 million live streams of the event. In addition this translated into 82.5 million page views on the website.

What was the social media impact?

(more…)

The challenge of multiple communication channels

Posted on: April 29th, 2010 by admin-kablooey No Comments

One of the challenges the internet has created is an unthinkable number of channels through which to broadcast. Of course none of us make use of every channel, but there is always someone using a channel we’re not. And so if you want to communicate to them the days of taking the attitude of ‘you just come to us’ is over. Chances are, because they’re not engaging with your channel is that they don’t even know about you. And so if you want to find them, you’ve got to insert yourself into their space. It doesn’t end there, because each channel requires a different format for your content. You don’t just write an article or record a podcast and hope it translates easily into each space. No! You’ve got to take whatever you start with and continually adjust it to whatever context you’re going to post it to.

And if you’re like me, then you’ve got a headache just thinking about the ‘how’ of taking your message to as many platforms as possible. What I have learned is that the ability to do this is getting easier and easier (in terms of tools available), and the more I learn about new channels the more competent I feel and become in my distribution efforts.

With that as a pre-amble, let me tell you about my latest adventure….

I took the e-zine article (Five Practical Steps to Retain Talent) that I produce for TomorrowTodayeach month (it gets sent to around 11 000 people via e-mail), posted it onto our blog, built a short presentation and built a video PodCast. The video file was then uploaded to iTunes andYouTube.

I don’t know if this sounds like a lot to you? It exhausted me. Took me 1.5 days to work it all out, learn new skills and get it all to a place I was reasonably happy with. Of course next time around it’ll take far less time and in my experience always better quality.

Here’s the video below from YouTube.

When social media grows up… it will change everything

Posted on: March 4th, 2010 by Graeme Codrington 32 Comments

Download a copy of this article in PDF format – right click here. The contents of this article can be presented as a keynote or a workshop for your team – we call that “Beyond the Hype“. Contact our UK or South African offices to find out how.


Flattr this

PS – make sure you read the comments below this blog entry – we’re continually adding new case studies and examples, and there is some amazing stuff to see. Take your time – the future starts here.

Twitter recently hosted it’s billionth Tweet and Facebook had over 500 million users by the end of 2009, continuing its trend of doubling every nine months or so. It is difficult to continue to argue that social media is nothing more than a fad, and an increasing number of companies are starting to make use of these technologies.

But most of these companies are merely using social networks as a means to communicate (mainly with customers, but sometimes with staff as well) or to market their products and services. These are simple – and obvious – applications, and soon you’ll just be another voice in cacophony of online noise. Unfortunately, most “social media experts” focus only on these aspects of online social networking, and are overhyping the benefits and underemphasising the cultural shifts required for companies to truly benefit. They are missing a really important trend with huge implications for every organisation in every industry and sector.

The reason that social media has taken off so quickly is that it is more than a fad. It is, in fact, merely the technological expression of a values shift that has been taking place for a number of years. It will therefore be a shaping force in the world over the next decade. It might not be the answer to all your problems as many social media pundits are predicting. But it will definitely change everything, and more and more companies are starting to see the benefits it offers. A revolution awaits us.

You can hardly turn on a TV news channel or read a business magazine these days without being overwhelmed by requests to “follow my tweets”, “check out our blog” or “send us your videos”. Social media has gone mainstream. But most business users and organisations are treating it like a gimmick, and only gaining a fraction of the value they could. If they understood the true nature of what is happening, they’d know that social media is merely an expression of a deeper trend that has the potential to change everything. And they’d realise that the first companies to grasp this will have the opportunity to gain phenomenal competitive advantage in their industry. In fact, some companies have already started to do so.

Social Media 101

If you’ve missed this trend and are not sure what I’m talking about, here’s a quick primer: social media are the tools you can use to do social networking on the Internet. This involves connecting with other people, and sharing information with them digitally (yes, it’s just networking and connecting with others online). The most used tools are:

(more…)

A breakup, bowiechick, webcams and Logitech’s increased sales

Posted on: February 4th, 2010 by Graeme Codrington 3 Comments

I am currently at the F-Secure partners conference in Vienna, Austria, and have been listening to Richard Gatarski speak about a passion for social media. One incredible story illustrates the power that new social media forms have to influence brands, and how little many established companies (even those who sell products and services that are designed for this new world) know about this.

In March 2006, Melody, a teenager better known by her YouTube name, “Bowiechick”, was feeling pretty depressed. She had just broken up with her boyfriend. So, she decided to record a vlog (a video blog entry). In order to cheer herself up, she experimented with some cool software that came with her webcam. By the end of the 75 second video, she had had a bit of fun and was feeling better. She posted the result at YouTube (see it here). This clip has now been viewed nearly 2 million times!

As you could anticipate, a few of her friends saw it, and wrote notes to her, encouraging her to cheer up and move on. But then people started asking her about the software she used to make the video itself. More and more people asked, so she created a little video to explain how her Logitech webcam and software worked. This 2 minute video has been viewed over 3 million times. Watch it here.

(more…)