TRANSCIPT

Welcome to Throw forward Thursday studio. My name is Graeme Codrington and come with me to tomorrow. Yeah, we just going to tomorrow. It’s still the future. But here’s what I’d like to do. We’ve just had five weeks of a holiday mini series on how to watch the future and I want to finish that mini series, just reminding you how you can use the Throw forward Thursday Videos.

Every week, my team and I research some futures trading, a technology trend, a political shift, or societal change. We look all over and don’t forget that you can go to www.ask about the future and share ideas, ask questions as they all happen in every single state, I have been to my throw forward Thursday studio and share a short video. As a short, they should be shorter I’m aiming at about four or five minutes.

Sometimes they run a little bit longer than that. And what we’re trying to do is three things for you. The first is we’re trying to spark your imagination. We hope that you will set up your team once a week. This was part of the mini series that we’ve just had. Where I suggested you have a sort of five minutes from the future conversation with your team every week. And we hope that you share the videos, even better, get your team together, watch the video that we release each week and then talk about it.

What we really want to do is just spark your imagination about the future. And if you do that, every week, if you do that 52 times a year, you’ll be building your future imagination you’ll be developing your skill set advance thinking about the future for yourself. And that leads to the second thing we’re trying to do. And that is that we are trying to help you to extract principles that you can apply to your industry, to your business to your function to your team. Some of the examples might be really really perfect for you they might exactly about your industry, they might be about technologies that are already impacting your industry, but sometimes they’re not.

Sometimes they’re completely away from your current reality but even there, but we hope every now and again I make it fairly obvious and I’m very deliberate about doing it. But even when I’m not what you need to do is extract the principle. So for example, one of my favorite examples is about driverless cars. We all know their drivers cars are coming. But what we did when we talked about driverless cars and throw forward Thursday is we said that we believe that driverless cars will become compulsory because when they are compulsory, then we get the network effect. In other words, every car can speak to every other car and you get this intelligent traffic system that makes traffic faster, more efficient and much, much, much safer.

Now, that may or may not be of direct interest to your particular industry. But the principle there is important. It’s the principle of a network. effect. With the more people the more items that are connected to a data set, the more valuable the data becomes. And so now we need to ask what data can you get where can you get it from how can you add more people to the data, and if everybody in the system is connected, what value emerges? Now there’s hardly any industry in the world that isn’t impacted by that thought. So the second thing to do is extract the principle. And the third thing that you want to do with throw forward so state videos, is you want to encourage you to think about how we respond to disruption.

The particular video that you watch might not be something that disrupts your industry. But you can understand imagine how it will disrupt somebody else’s industry, how it will change the rules of the game, how it will change the industry norms and standards, how it will shift the competition in a particular industry. It’s actually easier to see that industries because when you see it in your own industry, your fight or flight you can’t really think about it. But you do need to think about it and ask that question. What happens if we get disrupted?

One of the things I just want to mention to you mentioned that last week is I’m actually put together an online course that you and your team can go through called dealing with disruption. You’ll find it at this website here www.bit.ly/dwd2022. So that’s www.bit.ly/dwd2022 (DWD – dealing with disruption) and you’ll find all the information that you need about this online course. I think we’ve made it accessible financially to anybody big businesses, small businesses, even individuals to help you get a survival skill set for dealing with disruption. That’s really what we’re hoping that throw forward Thursday will do. Spark your imagination get you thinking about principles that will apply in your industry. Then ask yourself how you would respond. If your industry was disrupted in dramatic ways.

Then of course, prepare yourself for that disruption. Part of that is to mitigate against any threats that come your way. I’m excited about helping people see the opportunities that you can grab as the future changes and disruption emerges.

That’s the end of our holiday miniseries next week we get back to normal throw forward Thursday content where we start looking at the future, jumping into the future and show you what’s going on. Please make sure that you subscribe, like and get notifications for throw forward Thursday videos so that you don’t forget them every Thursday in your inbox. Don’t forget that you can contribute to throw forward Thursday by going to ask about the future.com sharing your questions in science or asking us to investigate some aspect of the future that you have seen and that we might have missed, however you do it.

Let’s go to the future together.

I’ll see you next week.

Graeme Codrington, is an internationally recognized futurist, specializing in the future of work. He helps organizations understand the forces that will shape our lives in the next ten years, and how we can respond in order to confidently stay ahead of change. Chat to us about booking Graeme to help you Re-Imagine and upgrade your thinking to identify the emerging opportunities in your industry.

For the past two decades, Graeme has worked with some of the world’s most recognized brands, travelling to over 80 countries in total, and speaking to around 100,000 people every year. He is the author of 5 best-selling books, and on faculty at 5 top global business schools.