Hinduism Provides Business Model for Forward Thinking Leaders

What you don’t see online with HBR’s article The CEO’s Role in Business Model Reinvention is my favourite part of the article in the print version.  The online version provides a forward looking business model framework designed to “manage the present, selectively forget the past, and create the future”.  Authors Vijay Govindarjan and Chris Trimble are urging leaders to operate in these 3 distinct boxes simultaneously.

This might sound obvious but typically this is not practiced and even more rarely are they balanced in priority.  The most common pitfall I see is ignoring the need to “selectively forget the past”, it never ceases to amaze me how much of what falls into box 1 is sustained purely based on tradition, every company should have a VP of Why, validating the purpose and returns on present day products and services.

On to my favourite part of the article… luckily Infosys has posted the PDF print version which has “The Transformation Process in Hindu Mythology” on page 8.  The authors draw parallels to 3 hindu mythology gods and the symbolic relevance of their wives to this framework.  The analogy is incredibly relevant, too often leaders are focused on literal interpretation of all things business, forward thinking leaders reach beyond the world of business to find deeper wisdom.


0 thoughts on “Hinduism Provides Business Model for Forward Thinking Leaders”

  1. Dean says:

    Hi Dawna

    Thank you for this post. I’m writing this from the business lounge at Mumbai Airport after an amazing week long business trip where I had the privilege of presenting to some of India’s top business leaders. There is an incredible energy in India and a thirst for knowledge and leadership like I have not seen in other countries. Indians have a huge amount though to teach western leaders and i agree completely with your post, it was enlightening and the timing was perfect given my trip.

    Read The Indian Way by Peter Cappelli it articulates how the Indian business model already embraces concepts like CSV as a natural responsibility of management. Indian leaders may have many of the answers for the broken western model of capitalism.


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