What is a Disruptive Force?
Steve Jobs didn’t invent digital music, neither did Henry Ford invent the automobile. Both leaders however, identified the disruptive nature these innovations could have on existing value pools and invented new business models and ways of doing things that transformed society forever. In both cases it was not the technology per se but the new business model enabled by the technology that resulted in the disruption. The automobile did not automatically disrupt transport on its invention, Goetlib Daimler, the father of the automobile, famously said that hey did not believe there was a has market for the car – primarily because he didn’t believe there were enough chauffeurs! Twenty-six years after being invented, Henry Ford devised the production line bringing mass mobility to vast numbers of people at an affordable price. The true disruptor was the production line.
Disruptive forces enable future focused leaders to erode or empower competitive advantage. The signs of a disruptive force approaching are clear, what’s not clear is where, when or the extent of the impact. It require great insight, analysis, discussion, creativity and leadership to fully harness the power of a disruptive force. Business leaders can’t wait until the individual components of a disruptive forces are having an effect. They need to understand how the strategic advantage they build their business on today might be eroded or enhanced a decade from now by emerging disruptive forces.
What are the disruptive forces that you are keeping an eye on? Please let us know.
For more information on Disruptive Forces in a changing world please contact James